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Major C-39 Accountancy & Marketing
The Head of the School of Accounting and Finance, in the
case of all course structures relating to Accountancy or Finance,
may approve a candidate enrolling in a subject with a value
of at least 6 credit points from the General
Schedule in place of one of the Accountancy or Finance
subjects of 6 credit points listed for Accountancy
C-2 or Finance
C-9.
IN ADDITION TO THE CORE SUBJECTS,
THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED MAJOR IN ACCOUNTANCY
AND MARKETING:
Plus two of the following
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MARK240
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Marketing and Consumer Behaviour in East and South-East Asia
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6
|
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MARK301
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Marketing on the Internet
|
6
|
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MARK317
|
Business to Business Marketing
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6
|
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MARK343
|
International Marketing
|
6
|
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MARK356
|
New Product Marketing
|
6
|
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MARK359
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Sales Management
|
6
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| MARK395 |
Tourism Marketing |
6 |
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MARK397
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Retail Marketing Management
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6
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Plus six credit points from the 300 level subjects offered by
the School of Accounting and Finance
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