| |
Major C-8 Marketing
IN ADDITION TO THE CORE
SUBJECTS , THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE
MAJOR IN MARKETING:
Plus
|
MARK217
|
Consumer Behaviour
|
6
|
|
MARK239
|
Information for Marketing Decisions
|
6
|
|
MARK270
|
Services Marketing
|
6
|
|
MARK319
|
Applied Marketing Research
|
6
|
|
MARK333
|
Advertising and Promotion Strategy
|
6
|
|
MARK344
|
Marketing Strategy
|
6
|
Plus at least two, and up to a maximum of eight of the
following
|
MARK240
|
Marketing & Consumer Behaviour in East & South-East Asia
|
6
|
|
MARK301
|
Marketing on the Internet
|
6
|
|
MARK317
|
Business to Business Marketing
|
6
|
|
MARK343
|
International Marketing
|
6
|
|
MARK356
|
New Product Marketing
|
6
|
|
MARK359
|
Sales Management
|
6
|
| MARK395 |
Tourism Marketing |
6 |
|
MARK397
|
Retail Marketing Management
|
6
|
|
| |
