| |
Graphic Design and New Media
Course Description
The Graphic Design and New Media major in the Bachelor of Creative
Arts (BCA) degree at the University of Wollongong is made up of
a combination of theory and laboratory production components. Students
are introduced to a range of graphic and digital imaging techniques
and practices across a number of industrial contexts including graphic
design, web and interactive multimedia design. The Graphic Design
and New Media major encourages an interdisciplinary approach to
the study and practice of creative print and screen-based design.
Student work is shown throughout the year in one of five gallery
spaces in the Faculty.
The first year of the course covers both an introduction to graphic
design and to theories of visual and graphic arts. Students are
encouraged to research historical and contemporary designers and
cultural trends, then experiment with a range of production techniques,
computer software and hardware skills and creative solutions. Students
gain a solid grounding in visual art methods of drawing and constructing
images, both analog and digital.
Throughout year two, specific subjects in typography, campaign
graphics and editorial design, web design and design theory are
introduced to the course. Students will be more independent in their
motivations and research focus. Increasingly, student projects are
concerned with real clients and job briefs. Theory and production
subjects run in parallel throughout the year.
In third year advanced design theory and production subjects introduce
the student to professional practice methods and techniques. The
emphasis is on developing a range of critical and practical skills
in the rapidly expanding fields of graphic and digital design. Interactive
multimedia and new media theory form a focus for end of degree students.
Major projects are developed for real clients. An end of year exhibition
of final session work is held in one or more of the Faculty galleries.
An on-line gallery is also available for students to show their
work. For outstanding students a fourth year is available at honours
level.
Below is a sample course structure (totalling 108 credit points)
for a major study in Graphic Design and New Media:
| First Year |
| 24 credit points of Studio Practice including:
|
|
Principles and Elements of Graphic Design
Visual Identity, Logo Design
Signage Systems and Information Design
|
| DESN101 |
Introduction to Graphic Design |
6 |
| DESN102 |
Design for Visual Communications |
6 |
| VISA101 |
Visual Investigations A |
6 |
| VISA102 |
Visual Investigations B |
6 |
|
12 credit points of Theory
|
| VISA121 |
Classicism to Romanticism: pre-C20th European
Art |
6 |
| VISA122 |
Colonial and Early Modern Visual Arts in Australia |
6 |
|
Second Year |
| 24 credit points of Studio Practice including:
|
|
Web Design
Typography
Editorial Design
|
| DESN201 |
Typography, Text and Illustration |
6 |
| DESN202 |
Campaign Graphics and Editorial Design |
6 |
| DESN211 |
Introduction to Web Design |
6 |
| DESN212 |
Advanced Web Design |
6 |
| 12 credit points of Theory |
| VISA221 |
The Object in Contemporary Material Culture |
6 |
| DESN222 |
Design Theory |
6 |
|
Third Year |
| 24 credit points of Studio Practice including:
|
|
AdvancedWeb Design
Advanced Design Project
Commercial Practice
|
| DESN301 |
Commercial Graphic Design Practice A |
6 |
| DESN302 |
Commercial Graphic Design Practice B |
6 |
| DESN311 |
Interactive Multimedia Design |
6 |
| DESN312 |
Advanced Design Project |
6 |
| 12 credit points of Theory |
| DESN321 |
New Media Theory |
6 |
| DESN322 |
Advanced Graphic Design Theory |
6 |
Note: check subject details for session on offer and pre-requisites
and co-requisites.
Single degree BCA students must also include 36 credit points of
electives in their degree of which no more than 18 credit points
should be at 100 level.
|
| |
