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Advertising and Marketing
This major will provide students with an understanding of markets,
and how these may be reached by manipulating the "marketing
mix", the core elements of marketing practice. A focus on the
psychology of consumers as decision-makers provides a foundation
for the management of the "marketing communication mix",
the various channels through which goods and services are promoted
and advertised in the marketplace. The subjects in the stream cover
the theory and practice of marketing in both national and international
contexts.
The Advertising and Marketing major is made up of the 56 credit
point core and all the following compulsory subjects in the Advertising
and Marketing stream:
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