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Marketing
COURSES OFFERED
- Doctor of Philosophy
- Master of Marketing - Research
- Master of Strategic Marketing
- Graduate Diploma of Commerce (Marketing)
- Graduate Certificate in Marketing
CURRENT RESEARCH AREAS
The following areas of research are available to candidates undertaking
research degrees.
- Advertising
- Consumer Behaviour
- Customer Satisfaction
- International Marketing
- Internet Marketing
- Marketing Communication
- Marketing Research
- New Products Marketing
- Professional Services Marketing
- Relationship Marketing
- Strategic Planning and Marketing
- Sales Management
- Services Marketing
- Supply Chain Management
1. DOCTOR OF PHILOSOPHY
Candidates with demonstrated research potential, exhibited usually by
a Bachelor Honours, Masters by Research degree or other Masters degree
that includes a research project, can apply to take a Doctor of Philosophy
in the Department of Marketing. Full-time study of three years, or the
part-time equivalent, is normally required. Candidates will be expected
to work under supervision on research projects related to their thesis
area and may be required to complete coursework classes in order to acquire
theory and develop methodological skills necessary for their doctoral
research. Candidates for this degree enrol in the subject MARK991
Major Thesis.
2. MASTER OF MARKETING - RESEARCH
The Master of Marketing - Research is a 72 credit point degree, comprising
24 credit points of coursework and a 48 credit point thesis. Candidates
will be expected to undertake:
- MARK977
Research for Marketing Decisions or another research-oriented subject
approved by the Department,
- Three 6cp 900 level marketing subjects as approved by the Head of
Department.
- MARK991
Major Thesis (48 credit points)
A candidate may not include for this degree subjects similar in content
to subjects covered in a previous degree course.
Candidates who have completed the requirements for the award of Bachelor
of Commerce (Honours) in the Faculty of Commerce at a standard Class II,
Division 2 or higher, or an equivalent degree, with appropriate research
training, may be given advanced standing up to 24 cp for the coursework
component of this degree.
This degree is primarily a research degree for those who have completed
a Bachelors Honours degree in the Faculty of Commerce at a standard of
Class II, Division 2 or higher, or an equivalent degree. Candidates who
have completed a Masters degree may be admitted to the program. Honours
and Masters candidates may be awarded advanced standing of up to 24 cp
for the coursework component of the degree on the basis of previous research
related subjects.
Candidates who hold a Bachelor of Commerce degree at a credit level or
above may be admitted to the program.
3. MASTER OF STRATEGIC MARKETING
The purpose of this degree is to provide graduate students, who have completed
a Bachelor of Commerce, BBus degree or equivalent, normally at a credit
average level or above, with the opportunity of further in-depth study of
advanced topics in Marketing.
The degree of 48 credit points may be studied full-time over one year, or
may be studied part-time.
Candidates who do not have a Bachelor of Commerce or BBus but have successfully
completed Marketing/Commerce subjects to second year level in their undergraduate
degree, which must normally have been completed at a level of credit average
or higher, may be permitted to study for the degree provided they first
pass a program of 24 points of 200 or 300 or 900-level "Commerce" subjects
approved by the Postgraduate Coordinator or Head of Department. Thus the
total credit points required for these candidates is 72.
Candidates who have successfully completed the Master of International
Business may apply to enrol in the Master of Strategic Marketing. MIB
candidates who have successfully completed TBS982 and two (2) Marketing
900 level subjects as electives in their MIB, will receive advanced standing
of 18 credit points towards a 48 credit point Master of Strategic Marketing.
Program Of Study
Subjects to be taken from the following list after discussion and approval
from the Postgraduate Coordinator.
| MARK901 |
Marketing on the Internet |
6
|
| MARK917 |
Business to Business Marketing |
6
|
| MARK922 |
Marketing Management |
6
|
| MARK935 |
Marketing Strategy |
6
|
| MARK936 |
Consumer Behaviour |
6
|
| MARK937 |
Relationship Marketing |
6
|
| MARK938 |
Managing Services Marketing |
6
|
| MARK939 |
Contemporary Issues in International Marketing |
6
|
| MARK940 |
Advertising and Promotions Strategy |
6
|
| MARK956 |
New Product Marketing |
6
|
| MARK957 |
International Marketing Strategy |
6
|
| MARK959 |
Sales Management |
6
|
| MARK970 |
Contemporary Issues in Marketing |
6
|
| MARK977 |
Research for Marketing Decisions |
6
|
| MARK997 |
Retail Marketing Management |
6
|
4. GRADUATE DIPLOMA IN COMMERCE (MARKETING)
Entrants to this degree should hold a three year Bachelor's degree or equivalent
from a recognised University or tertiary institution. Applicants holding
other acceptable academic or professional qualifications (such as TAFE qualifications)
with relevant work experience of at least three years may be admitted. Applicants
withour a qualification, but with substantial (a minimum of five years)
relevant work experience may also be admitted.
On successful completion of this Graduate Diploma, students will be
eligible to apply for the Master of Strategic Marketing degree or the
Master of Business Administration (MBA) degree.
Graduate Diploma candidates who progress to the MSM will receive advanced
standing of up to four (4) 900 level marketing subjects completed in the
Graduate Diploma, and be required to successfully complete a further four
(4), marketing subjects at 900 level, according to MSM program of study.
Graduate Diploma candidates who enrol in a MSM program may not enrol in
subjects they have already completed in the Graduate Diploma course for
the Masters degree.
Program of Study
Subjects totaling 48 credit points to be taken from the following list
after discussion and approval from the Postgraduate Coordinator:
| MARK217 |
Consumer Behaviour |
6
|
| MARK239 |
Information for Marketing Decisions |
6
|
| MARK319 |
Applied Marketing Research |
6
|
| MARK333 |
Advertising & Promotions Strategy |
6
|
| MARK343 |
International Marketing |
6
|
| MARK397 |
Retail Marketing Management |
6
|
| MARK901 |
Marketing on the Internet |
6
|
| MARK917 |
Business to Business Marketing |
6
|
| MARK922 |
Marketing Management |
6
|
| MARK935 |
Marketing Strategy |
6
|
| MARK936 |
Consumer Behaviour |
6
|
| MARK937 |
Relationship Marketing |
6
|
| MARK938 |
Managing Services Marketing |
6
|
| MARK939 |
Contemporary Issues in International Marketing |
6
|
| MARK940 |
Advertising and Promotions Strategy |
6
|
| MARK956 |
New Product Marketing |
6
|
| MARK959 |
Sales Management |
6
|
| MARK970 |
Contemporary Issues in Marketing |
6
|
| MARK997 |
Retail Marketing Management |
6
|
MARK922
must be taken in the first session; pre-requisites for the undergraduate-level
subjects will then be waived.
Note: Some subjects have pre-requisites. Check subject descriptions for
details
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