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Specialisation C-48
IN ADDITION TO THE CORE SUBJECTS,
THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED SPECIALISATION IN
MARKETING AND INDUSTRIAL RELATIONS:
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COMM100
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Introduction to Employment Relations
|
6
|
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ECON101
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Macroeconomic Essentials for Business
|
6
|
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LAW100
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Law in Society
|
6
|
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MARK217
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Consumer Behaviour
|
6
|
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MARK239
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Information for Marketing Decisions
|
6
|
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MARK270
|
Services Marketing
|
6
|
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MARK319
|
Applied Marketing Research
|
6
|
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MARK333
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Advertising and Promotion Strategy
|
6
|
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MARK344
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Marketing Strategy
|
6
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Plus one of the following
|
ECON140
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Industrial Relations B: Wage Determination
|
6
|
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ECON240
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Industrial Relations B: Wage Determination
|
8
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Plus one of the following
Plus two of the following
|
MARK240
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Marketing and Consumer Behaviour in East and South-East Asia
|
6
|
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MARK301
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Marketing on the Internet
|
6
|
|
MARK317
|
Business to Business Marketing
|
6
|
|
MARK343
|
International Marketing
|
6
|
|
MARK356
|
New Product Marketing
|
6
|
|
MARK359
|
Sales Management
|
6
|
| MARK395 |
Tourism Marketing |
6
|
|
MARK397
|
Retail Marketing Management
|
6
|
Plus three of the following
|
ECON308
|
Labour Economics
|
8
|
|
ECON340
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Comparative Studies in Industrial Relations
|
8
|
|
COMM341
|
International and Comparative Employment Relations
|
8
|
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ECON348
|
Employers and Industrial Relations
|
8
|
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ECON352
|
Negotiationm, Advocacy and Bargaining
|
8
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Plus
at least one of the following
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LAW330
|
Law of Employment
|
6
|
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LAW332
|
Labour Relations Law
|
6
|
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LAW335
|
Anti-Discrimination Law
|
6
|
|
MGMT398
|
Human Resource Management
|
6
|
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