| |
Specialisation C-36
IN ADDITION TO THE CORE SUBJECTS,
THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED SPECIALISATION IN
MARKETING AND BUSINESS INFORMATION SYSTEMS:
Plus at least one of the following
|
ACCY102
|
Accounting IB
|
6
|
|
ECON101
|
Macroeconomic Essentials for Business
|
6
|
Plus
|
BUSS111
|
Business Programming I
|
6
|
|
BUSS211
|
Systems Analysis and Design
|
6
|
|
BUSS212
|
Database Management Systems
|
6
|
|
BUSS214
|
Business Programming II
|
6
|
|
BUSS215
|
Business Programming III
|
6
|
|
MARK217
|
Consumer Behaviour
|
6
|
|
MARK239
|
Information for Marketing Decisions
|
6
|
|
MARK270
|
Services Marketing
|
6
|
|
MARK319
|
Applied Marketing Research
|
6
|
|
MARK333
|
Advertising and Promotion Strategy
|
6
|
|
MARK344
|
Marketing Strategy
|
6
|
|
BUSS311
|
Advanced Database Management Systems
|
6
|
|
BUSS312
|
Distributed Information Systems
|
6
|
|
BUSS316
|
Information Systems Development Methodologies
|
6
|
|
BUSS317
|
Business Programming IV
|
6
|
Plus two of the following
|
MARK240
|
Marketing and Consumer Behaviour in East and South-East Asia
|
6
|
|
MARK301
|
Marketing on the Internet
|
6
|
|
MARK317
|
Business to Business Marketing
|
6
|
|
MARK343
|
International Marketing
|
6
|
|
MARK356
|
New Product Marketing
|
6
|
|
MARK359
|
Sales Management
|
6
|
| MARK395 |
Tourism Marketing |
6
|
|
MARK397
|
Retail Marketing Management
|
6
|
|
| |
