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Specialisation C-39
The Head of the Department of Accounting and Finance, in the case of
all course structures relating to Accountancy or Finance, may approve
a candidate enrolling in a subject with a value of at least 6 credit points
from the General
Schedule in place of one of the Accountancy or Finance subjects of
6 credit points listed for Accountancy
C-2 or Finance C-9.
IN ADDITION TO THE CORE SUBJECTS,
THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED SPECIALISATION IN
ACCOUNTANCY AND MARKETING:
Plus two of the following
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MARK240
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Marketing and Consumer Behaviour in East and South-East Asia
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6
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MARK301
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Marketing on the Internet
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6
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MARK317
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Business to Business Marketing
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6
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MARK343
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International Marketing
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6
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MARK356
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New Product Marketing
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6
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MARK359
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Sales Management
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6
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| MARK395 |
Tourism Marketing |
6
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MARK397
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Retail Marketing Management
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6
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Plus six credit points from the 300 level subjects offered by the
Department of Accounting and Finance
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