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Bachelor of Creative Arts (Graphic Design and New Media)
Course Description
The Graphic Design and New Media major in the Bachelor of Creative Arts
(BCA) degree at the University of Wollongong is made up of a combination
of theory and laboratory production components. Students are introduced
to a range of graphic and digital imaging techniques and practices across
a number of industrial contexts including graphic design, web and interactive
multimedia design. The Graphic Design and New Media major encourages an
interdisciplinary approach to the study and practice of creative print
and screen-based design. Student work is shown throughout the year in
one of five gallery spaces in the Faculty.
The first year of the course covers both an introduction to graphic design
and to theories of visual and graphic arts. Students are encouraged to
research historical and contemporary designers and cultural trends, then
experiment with a range of production techniques, computer software and
hardware skills and creative solutions. Students gain a solid grounding
in visual art methods of drawing and constructing images, both analog
and digital.
Throughout year two, specific subjects in typography, campaign graphics
and editorial design, web design and design theory are introduced to the
course. Students will be more independent in their motivations and research
focus. Increasingly, student projects are concerned with real clients
and job briefs. Theory and production subjects run in parallel throughout
the year.
In third year advanced design theory and production subjects introduce
the student to professional practice methods and techniques. The emphasis
is on developing a range of critical and practical skills in the rapidly
expanding fields of graphic and digital design. Interactive multimedia
and new media theory form a focus for end of degree students. Major projects
are developed for actual clients. An end of year exhibition of final session
work is held in one or more of the Faculty galleries. An on-line gallery
is also available for students to show their work.
Below is a sample course structure (totalling 108 credit points) for
a major study in Graphic Design and New Media:
First Year
24 credit points of Studio Practice including:
- Principles and Elements of Graphic Design
- Visual Identity, Logo Design
- Signage Systems and Information Design
| DES101 |
Introduction to Graphic Design |
6
|
| DES102 |
Design for Visual Communications |
6
|
| VIS101 |
Visual Investigations A |
6
|
| VIS102 |
Visual Investigations B |
6
|
12 credit points of Theory
| VIS121 |
Classicism to Romanticism: pre-C20th European Art |
6
|
| VIS122 |
Colonial and Early Modern Visual Arts in Australia |
6
|
Second Year
24 credit points of Studio Practice including:
- Web Design
- Typography
- Editorial Design
| DES201 |
Typography, Text and Illustration |
6
|
| DES202 |
Campaign Graphics and Editorial Design |
6
|
| DES211 |
Introduction to Web Design |
6
|
| DES212 |
Advanced Web Design |
6
|
12 credit points of Theory
| VIS221 |
The Object in Contemporary Material Culture |
6
|
| DES222 |
Design Theory |
6
|
Third Year
24 credit points of Studio Practice including:
- AdvancedWeb Design
- Advanced Design Project
- Commercial Practice
| DES301 |
Commercial Graphic Design Practice A |
6
|
| DES302 |
Commercial Graphic Design Practice B |
6
|
| DES311 |
Interactive Multimedia Design |
6
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| DES312 |
Advanced Design Project |
6
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12 credit points of Theory
| DES321 |
New Media Theory |
6
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| DES322 |
Advanced Graphic Design Theory |
6
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Note: check subject details for session on offer and pre-requisites
and co-requisites.
Single degree BCA students must also include 36 credit points of electives
in their degree of which no more than 18 credit points should be at 100
level.
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