| |
Marketing
(Taught by the Faculty of Commerce)
Marketing may be undertaken as a second major in the Bachelor of Arts,
provided that the first major is selected from one of the major studies
offered by the Faculty of Arts and provided that all the degree requirements
are met.
To qualify for a major study in Marketing in the Bachelor of Arts, students
must complete successfully the following subjects:
|
MARK101
|
Introduction to Marketing |
6
|
|
MARK217
|
Consumer Behaviour |
6
|
|
MARK239
|
Information for Marketing Decisions |
6
|
|
MARK319
|
Applied Marketing Research |
6
|
|
MARK333
|
Advertising and Promotion Strategy |
6
|
|
MARK344
|
Marketing Strategy |
6
|
| Plus 12 credit points from the following |
| MARK240 |
Marketing and Consumer Behaviour
in East and South East Asia |
6
|
|
MARK270
|
Services Marketing |
6
|
|
MARK301
|
Marketing on the Internet |
6
|
|
MARK317
|
Business to Business Marketing |
6
|
|
MARK343
|
International Marketing |
6
|
|
MARK356
|
New Product Marketing |
6
|
|
MARK359
|
Sales Management |
6
|
| MARK395 |
Tourism Marketing |
6
|
|
MARK397
|
Retail Marketing Management |
6
|
|
| |
