Marketing

COURSES OFFERED

1. Doctor of Philosophy
2. Honours Master of Commerce (Marketing)
3. Master of Commerce (Marketing)
4. Graduate Diploma of Commerce (Marketing)
5. Graduate Certificate in Marketing

• Advertising
• Consumer Behaviour
• Customer Satisfaction
• International Marketing
• Internet Marketing
• Marketing Communication
• Marketing Research
• New Products Marketing
• Professional Services Marketing
• Relationship Marketing
• Strategic Planning and Marketing
• Sales Management
• Services Marketing

1. DOCTOR OF PHILOSOPHY
Candidates should refer to the University's general PhD Rules. Candidates for this degree enrol in the subject MARK991 Major Thesis.

2. HONOURS MASTER OF COMMERCE (MARKETING)
Candidates who have completed the requirements for the award of the Bachelor of Commerce (Honours) in Accountancy, Economics, Management, or Marketing at a standard of Class II, Division 2 or higher, or an equivalent degree, may qualify for the award of the Master of Commerce (Honours) degree by completing at honours standard any one of the following courses of study -

(i) Thesis (48 credit points),
(ii) A combination of thesis and coursework as approved by the Head of Department, Marketing, which fulfils the requirements of the Honours Master of Commerce program.

A candidate may not include for this degree subjects similar in content to subjects included in any previous degree course.

3. MASTER OF COMMERCE (MARKETING)
The purpose of this degree is to provide graduate students, who have completed a Bachelor of Commerce, BBus degree or equivalent, normally at a credit average level or above, with the opportunity of further in-depth study of advanced topics in Marketing.

The degree of 48 credit points may be studied full-time over one year, or may be studied part-time.

Candidates who do not have a Bachelor of Commerce or BBus but have successfully completed Marketing/Commerce subjects to second year level in their undergraduate degree, which must normally have been completed at a level of credit average or higher, may be permitted to study for the degree provided they first pass a program of 24 points of 200 or 300 or 900-level "Commerce" subjects approved by the Master of Commerce Course Director or Head of Department. Thus the total credit points required for these candidates is 72.

Program Of Study

Subjects to be taken from the following list after discussion and approval from the Marketing Master of Commerce Director:-

4. GRADUATE DIPLOMA OF COMMERCE (MARKETING)
Entrants to this degree should hold a three year Bachelor's degree or equivalent from a recognised University or tertiary institution. Applicants holding other acceptable academic or professional qualifications (such as TAFE qualifications) with relevant work experience of at least three years may be admitted. Applicants withour a qualification, but with substantial (a minimum of five years) relevant work experience may also be admitted.

On successful completion of this Graduate Diploma, students will be eligible to apply for the Master of Commerce (Marketing) degree or the Master of Business Administration (MBA) degree.

Program of Study

Subjects totaling 48 credit points to be taken from the following list after discussion and approval from the Marketing Postgraduate Director: -