| |
Specialisation C-37
IN ADDITION TO THE CORE SUBJECTS,
THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED SPECIALISATION
IN MANAGEMENT AND MARKETING
Plus one of the following
| ACCY212
|
Accounting for Marketing
Decisions |
6 |
| ACCY221
|
Business Finance I |
6 |
Plus
| MGMT102
|
Business Communications
|
6 |
| MGMT201
|
Organisational Behaviour
|
6 |
| MARK217
|
Consumer Behaviour |
6 |
| MGMT218
|
Competitive Analysis |
6 |
| MARK239
|
Information for Marketing
Decisions |
6 |
| MGMT314
|
Strategic Management |
6 |
| MARK319
|
Applied Marketing Research
|
6 |
| MARK333
|
Advertising and Promotion
Strategy |
6 |
| MARK344
|
Marketing Strategy |
6 |
| MGMT398
|
Human Resource Management
|
6 |
Plus two of the following
| MARK240
|
Marketing and Consumer
Behaviour in East and South-East Asia |
6 |
| MARK270
|
Services Marketing |
6 |
| MARK301
|
Marketing on the Internet
|
6 |
| MARK317
|
Business to Business Marketing
|
6 |
| MARK343
|
International Marketing
|
6 |
| MARK397
|
Retail Marketing Management
|
6 |
| MARK356
|
New Product Marketing |
6 |
| MARK359
|
Sales Management |
6 |
Plus three of the following
| MGMT215
|
Small Business Management
|
6 |
| MGMT216
|
Operations Management |
6 |
| MGMT220
|
Organisational Analysis
|
6 |
| MGMT321
|
Management of Occupational
Health and Safety |
6 |
| MGMT322
|
Human Resource Development
|
6 |
| MGMT332
|
Enterprise and Innovation
|
6 |
| MGMT350
|
Total Quality Management
|
6 |
| MGMT351
|
Business Ethics |
6 |
| MGMT389
|
International Business
Management |
6 |
|
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