| |
Specialisation C-36
IN ADDITION TO THE CORE SUBJECTS,
THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED SPECIALISATION
IN MARKETING AND BUSINESS INFORMATION SYSTEMS
Plus at least one of the following
Plus
| BUSS111
|
Business Programming I
|
6 |
| BUSS211
|
Systems Analysis and Design
|
6 |
| BUSS212
|
Database Management Systems
|
6 |
| BUSS214
|
Business Programming II
|
6 |
| BUSS215
|
Business Programming III
|
6 |
| ACCY212
|
Accounting for Marketing
Decisions |
6 |
| MARK217
|
Consumer Behaviour |
6 |
| MARK239
|
Information for Marketing
Decisions |
6 |
| MARK319
|
Applied Marketing Research
|
6 |
| MARK333
|
Advertising and Promotion
Strategy |
6 |
| MARK344
|
Marketing Strategy |
6 |
| BUSS311
|
Advanced Database Management
Systems |
6 |
| BUSS312
|
Distributed Information
Systems |
6 |
| BUSS316
|
Information Systems Development
Methodologies |
6 |
| BUSS317
|
Business Programming IV
|
6 |
Plus two of the following
| MARK240
|
Marketing and Consumer
Behaviour in East and South-East Asia |
6 |
| MARK270
|
Services Marketing |
6 |
| MARK301
|
Marketing on the Internet
|
6 |
| MARK317
|
Business to Business Marketing
|
6 |
| MARK343
|
International Marketing
|
6 |
| MARK356
|
New Product Marketing |
6 |
| MARK359
|
Sales Management |
6 |
| MARK397
|
Retail Marketing Management
|
6 |
|
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