Specialisation C-39

IN ADDITION TO THE CORE SUBJECTS, THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE COMBINED SPECIALISATION IN ACCOUNTANCY AND MARKETING

The Head of the Department of Accounting and Finance, in the case of all course structures relating to Accountancy or Finance, may approve a candidate enrolling in a subject with a value of at least 6 credit points from the General Schedule in place of one of the Accountancy or Finance subjects of 6 credit points listed for Accountancy , C-2 or Finance , C-9.

ACCY102	Accounting 1B	6
LAW100	Law in Society	6
ACCY201	Financial Accounting IIB	6
ACCY202	Financial Accounting IIA	6
ACCY211	Management Accounting II	6
ACCY221	Business Finance I	6
ACCY302	Financial Accounting III	12
ACCY312	Management Accounting III	6
MARK217	Consumer Behaviour	6
MARK239	Information for Marketing Decisions	6
MARK319	Applied Marketing Research	6
MARK333	Advertising and Promotion Strategy	6
MARK344	Marketing Strategy	6

Plus two of the following

MARK240	Marketing and Consumer Behaviour in East and South-East Asia	6
MARK270	Services Marketing	6
MARK301	Marketing on the Internet	6
MARK317	Business to Business Marketing	6
MARK343	International Marketing	6
MARK356	New Product Marketing	6
MARK359	Sales Management	6
MARK397	Retail Marketing Management	6

Plus six credit points from the 300 level subjects offered by the Department of Accounting and Finance