| |
Specialisation C-8
IN ADDITION TO THE CORE SUBJECTS
, THE FOLLOWING SUBJECTS ARE REQUIRED FOR THE SPECIALISATION
IN MARKETING
At least two of the following
Plus
| MARK217
|
Consumer Behaviour |
6 |
| MARK239
|
Information for Marketing
Decisions |
6 |
| MARK319
|
Applied Marketing Research
|
6 |
| MARK333
|
Advertising and Promotion
Strategy |
6 |
| MARK344
|
Marketing Strategy |
6 |
| ACCY212
|
Accounting for Marketing
Decisions |
6 |
Plus at least two, and up to a maximum of eight
of the following
| MARK240
|
Marketing & Consumer
Behaviour in East & South-East Asia |
6 |
| MARK270
|
Services Marketing |
6 |
| MARK301
|
Marketing on the Internet
|
6 |
| MARK317
|
Business to Business Marketing
|
6 |
| MARK343
|
International Marketing
|
6 |
| MARK356
|
New Product Marketing |
6 |
| MARK359
|
Sales Management |
6 |
| MARK397
|
Retail Marketing Management
|
6 |
|
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