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Marketing
(Taught by the Faculty of Commerce)
Marketing may be undertaken as a second major in the Bachelor
of Arts, provided that the first major is selected from one
of the major studies offered by the Faculty of Arts and provided
that all the degree requirements are met.
To qualify for a major study in Marketing in the Bachelor
of Arts, students must complete successfully the following
subjects:
| MARK101
|
Introduction to Marketing |
6 |
| MARK217
|
Consumer Behaviour |
6 |
| MARK239
|
Information for Marketing Decisions |
6 |
| MARK319
|
Applied Marketing Research |
6 |
| MARK333
|
Advertising and Promotion Strategy |
6 |
| MARK344
|
Marketing Strategy |
6 |
| Plus 12 credit points from
the following |
| MARK240 |
Marketing and Consumer Behaviour in East
and South East Asia |
6 |
| MARK270
|
Services Marketing |
6 |
| MARK301
|
Marketing on the Internet |
6 |
| MARK317
|
Business to Business Marketing |
6 |
| MARK343
|
International Marketing |
6 |
| MARK356
|
New Product Marketing |
6 |
| MARK359
|
Sales Management |
6 |
| MARK397
|
Retail Marketing Management |
6 |
|
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