| |
Bachelor of Mathematics (Marketing)
Bachelor of Information Technology (Marketing)
To qualify for a major study in Marketing in the Bachelor of Mathematics
or the Bachelor of Information Technology, students must complete successfully
the following subjects:
|
MARK101
|
Introduction to Marketing |
6
|
|
MARK217
|
Consumer Behaviour |
6
|
|
MARK239
|
Information for Marketing Decisions |
6
|
|
MARK319
|
Applied Marketing Research |
6
|
|
MARK333
|
Advertising and Promotion Strategy |
6
|
|
MARK344
|
Marketing Strategy |
6
|
| Plus 12 credit points from the following |
| MARK240 |
Marketing and Consumer Behaviour in East
and South East Asia |
6 |
|
MARK270
|
Services Marketing |
6
|
|
MARK301
|
Marketing on the Internet |
6
|
|
MARK317
|
Business to Business Marketing |
6
|
|
MARK343
|
International Marketing |
6
|
|
MARK356
|
New Product Marketing |
6
|
|
MARK359
|
Sales Management |
6
|
|
MARK397
|
Retail Marketing Management |
6
|
|
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