| |
Bachelor of Commerce
Specialisation C-70
IN ADDITION TO THE CORE SUBJECTS,
FURTHER SUBJECTS REQUIRED FOR THE COMBINED SPECIALISATION IN HUMAN RESOURCE
MANAGEMENT AND MARKETING ARE:
| Subject no. |
Subject Name |
Credit points
|
| ACCY102 |
Accounting 1B |
6
|
| COMM100 |
Employment Relations |
6
|
| ACCY212 |
Accounting for Marketing Decisions |
6
|
| COMM341 |
International and Comparative Employment Relations |
8
|
| MARK217 |
Consumer Behaviour |
6
|
| MARK239 |
Information for Marketing Decisions |
6
|
| MARK319 |
Applied Marketing Research |
6
|
| MARK333 |
Advertising and Promotion Strategy |
6
|
| MARK343 |
International Marketing |
6
|
| MARK344 |
Marketing Strategy |
6
|
|
Plus one of the following:
|
| MARK240 |
Marketing and Consumer Behaviour in East and South East
Asia |
6
|
| MARK270 |
Services Marketing |
6
|
| MARK301 |
Marketing on the Internet |
6
|
| MARK317 |
Business to Business Marketing |
6
|
| MARK356 |
New Product Marketing |
6
|
| MARK359 |
Sales Management |
6
|
| MARK397 |
Retail Marketing Management |
6
|
|
Plus the following:
|
| MGMT201 |
Organisational Behaviour |
6
|
| MGMT205 |
Recruitment and Selection |
6
|
| MGMT206 |
Managing Human Resources |
6
|
| MGMT220 |
Organisational Analysis |
6
|
| MGMT301 |
Managing Across Cultures |
6
|
| MGMT314 |
Strategic Management |
6
|
| MGMT321 |
Management of Occupational Health and Safety |
6
|
| MGMT322 |
Human Resource Development |
6
|
|
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