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2008 Working Papers
| Author(s) | Paper Title | |
| Alan Pomering, Gary Noble and Les Johnson |
A Sustainability Roadmap for Contemporary Marketing Education: Thinking beyond the 4Ps |
Download PDF file |
| Sara Dolnicar and Alan Pomering |
Consumer response to corporate social responsibility initiatives: An investigation of two necessary awareness states |
Download PDF file |
|
Elias Kyriazis and Graham R. Massey |
The Effects of Formal and Informal Communication between Marketing and R&D Managers during New Product Development Projects |
Download PDF file |
| Elias Kyriazis and Graham R. Massey | Frequency of Communication within NPD Projects: Implications for Key Measures of Success | Download PDF file |
Last reviewed: 4 June, 2008
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