2008 Working Papers

Author(s)	Paper Title
Alan Pomering, Gary Noble and Les Johnson	A Sustainability Roadmap for Contemporary Marketing Education: Thinking beyond the 4Ps	Download PDF file
Sara Dolnicar and Alan Pomering	Consumer response to corporate social responsibility initiatives: An investigation of two necessary awareness states	Download PDF file
Elias Kyriazis and Graham R. Massey	The Effects of Formal and Informal Communication between Marketing and R&D Managers during New Product Development Projects	Download PDF file
Elias Kyriazis and Graham R. Massey	Frequency of Communication within NPD Projects: Implications for Key Measures of Success	Download PDF file

Last reviewed: 25 October, 2011