Qualifications
BPsych Hons (UWA), MSc (UCLA), PhD(Penn) Research Interests
Marketing knowledge, consumer behaviour, advertising, social marketing Background
John Rossiter joined the Department of Marketing at the University of Wollongong in July 1999, where he is Research Professor of Marketing. For the previous 10 years he was Professor of Marketing at the Australian Graduate School of Management, UNSW. He is also permanent Visiting Professor of Marketing at the Rotterdam School of Management, The Netherlands.
Professor Rossiter is a Fellow of the American Psychological Association and a Fellow of the Market Research Society of Australia.
Professor Rossiter has written 7 books and published numerous journal articles and is Australia's most-cited marketing scholar (Social Sciences Citation Index). He is best known worldwide for his textbooks, Rossiter and Percy, Advertising Communications and Promotion Management, McGraw-Hill, 1997, and Rossiter and Danaher, Advanced Media Planning, Kluwer, 1998.
Selected Publications
Journal of Advertising
Journal of Advertising Research
Journal of Business Research
Journal of Consumer Research
Journal of Economic Psychology
Journal of Marketing Research
Research Profile
UOW RIS profile
