Marketing

Current Doctoral research

The Marketing Discipline's research students are preparing theses with the
following titles:

Research Students
Topics
Amina Ait El Houssi The Use of Analogies to Communicate New Product Benefits
Sherine Antoun Mobile Robot Navigation using Fuzzy Logic and Landmarks Detected with CTFM Ultrasonic Sensors 
Janice Bagot An Investigation of the Help-seeking Behaviour of Adolescents Who Sexually Offend against Children
Valerie Baker Role of Executive Judgement in Gaining Advantage from IT
Michael Camit The Impact of Migration and Assimilation in the Understanding and Adoption of Health Communication Messages
John Cantrell An Empirical Investigation into the Drivers and Barriers for Corporate Donation Behaviour in Australia and the Implications for the Social Marketing Campaigns of Non-Profit Organisations
Robert Grant Customer Information Acquisition Behaviour
Katie Lazarevski Improving Segment Selection at Tourism Destinations
Alan Pomering Consumer Responses to Corporate Social Responsibility
Melanie Randle Attracting volunteers in a multicultural society - managing heterogeneity of volunteering motivations by integrated market structure analysis
Ahmad Rashdan The Effect of Culture on E-Commerce Adoption
Janette Rowland Integrating R&D and Marketing: An Empirical Investigation of the Frequency and Effectiveness of Cross-Functional Integration Methods used by Australian Manufacturers during their New Product Development Activities
Paul Saintlain Ethical Consumption: a model for generating consumer influence strategies
Oriel Webster Management Model for Multi-Project and Multi-Partner Collaborative Concurrent Engineering Projects
Last reviewed: 11 September, 2009