About our Research

Marketing and Public relations at the University of Wollongong contain a vibrant research group, many with extensive industry experience, as verified via the classification of 'World Standard' in the recent Excellence for Research in Australia measurement exercise (ERA 2010), placing Marketing joint 5th on a national level.  Dr Venkat Yanamandram (Acting) is the Associate Head of School and Head of Marketing and Public Relations.  Professor John Rossiter is Australia's most cited Marketing scholar (Social Sciences Citation Index).  He has recently published his ninth book, Measurement in the Social Sciences.  

Professor Sara Dolnicar is the Director of the Marketing Research Innovation Centre (MRIC) with co-director Dr Lois Burgess. Sara is also a co-director of the Institute for Innovation in Business and Social Research (IIBSoR), one of the Universities research strengths. The key focus is to develop and test innovative and reliable qualitative and quantitative measures within business, management, marketing, tourism and social services.  

Dr Alan Pomering and Associate Professor Gary Noble co-direct the Centre for Research in Socially Responsible Marketing (CRSRM), focusing primarily on: social marketing; corporate social responsibility; and sustainability. The centre covers the public, private and non-profit sectors. Its aim is to conduct collaborative research on the role of marketing in achieving positive outcomes for society in ethical, social, and environmental contexts.

 Members of Marketing and Public Relations have expertise in a range of research areas including:

• Market Research
• Marketing Communications and Advertising
• Social Marketing
• Corporate Social Responsibility
• Corporate Marketing, Identity and Branding
• Marketing and Sustainability
• Tourism
• Place Branding
• Relationships and New Product Development
• Consumer Comprehension and Learning for New Products
• Services Marketing
• Internet Retailing Quality
• Online Consumer Behaviour
• Non-Profit Marketing
• Risk Communication and Community Engagement
• Public Relations
• Learning in Tertiary Education

Research projects supervised by the discipline are conducted at the Doctoral (PhD), Masters by Research (MRes) and Bachelor Honours levels. As our research programs focus on a variety of Marketing and closely related areas please ensure to browse our staff profiles to identify specific research expertise within the discipline. Information is also available for current or recent doctoral student research.