Marketing

About Marketing

Marketing Research

Information for Students

Current Doctoral research

The Marketing Discipline's research students are preparing theses with the
following titles:

Research Students	Topics
Amina Ait El Houssi	The Use of Analogies to Communicate New Product Benefits
Sherine Antoun	Mobile Robot Navigation using Fuzzy Logic and Landmarks Detected with CTFM Ultrasonic Sensors
Janice Bagot	An Investigation of the Help-seeking Behaviour of Adolescents Who Sexually Offend against Children
Valerie Baker	Role of Executive Judgement in Gaining Advantage from IT
Michael Camit	The Impact of Migration and Assimilation in the Understanding and Adoption of Health Communication Messages
John Cantrell	An Empirical Investigation into the Drivers and Barriers for Corporate Donation Behaviour in Australia and the Implications for the Social Marketing Campaigns of Non-Profit Organisations
Robert Grant	Customer Information Acquisition Behaviour
Katie Lazarevski	Improving Segment Selection at Tourism Destinations
Alan Pomering	Consumer Responses to Corporate Social Responsibility
Melanie Randle	Attracting volunteers in a multicultural society - managing heterogeneity of volunteering motivations by integrated market structure analysis
Ahmad Rashdan	The Effect of Culture on E-Commerce Adoption
Janette Rowland	Integrating R&D and Marketing: An Empirical Investigation of the Frequency and Effectiveness of Cross-Functional Integration Methods used by Australian Manufacturers during their New Product Development Activities
Paul Saintlain	Ethical Consumption: a model for generating consumer influence strategies
Oriel Webster	Management Model for Multi-Project and Multi-Partner Collaborative Concurrent Engineering Projects

Last reviewed: 25 October, 2011