What is marketing?
Everywhere we go, every time we buy, when we eat, when we drink, we are exposed to marketing at work. Why do we wear Nike shoes instead of Reebok? Levis instead of no name brand jeans? Why do we prefer BMWs to Volvos? How do we make our decisions? What influences our choices? How do businesses know what we want to buy and where we want to buy it from? How do businesses convince you, the customer to part with your money and buy their products instead of a competitor's product?
This is what marketing is all about! Bringing consumers and products together. The beauty of marketing is that it is not restricted to those who want to be specialist marketers - an understanding of marketing will be of value to you as members of the business community and as consumers.
As a discipline, marketing draws upon studies of communication, mathematics, psychology, sociology, economics and management. It is the discipline that determines what strategies are needed to move businesses into stronger competitive positions.