Welcome to mric
(The Marketing Research Innovation Centre)

Established within the Faculty of Commerce in 2005, the Market Research Innovation Centre (mric) aims to contribute to the development of the methodological aspects of market research.

Representing the only research centre of its kind, mric finds itself in a strong position to achieve its primary aims of making a significant contribution to the development of market research methods as well as establishing a national and international reputation for innovative methodological and measurement research in marketing.

mric is also credited for its strong core group of researchers as well as its links to several world-class researchers in Australia and abroad all contributing to its success.

The Centre's core activities include:

• Publishing high-quality articles on marketing research methods and measurement;
• Establishing national and international research collaborations with academics and practitioners; and
• Training people throughout their university degrees to develop a long-term future of excellent researchers.

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Members Key Activities Research Publications MRIC Research in the News MRIC Research Scholarships New Membership Contact Details Current Members click here to access Data Sharing Space.	Daniel Fesenmaier from Temple University, Philadelphia visited UOW between the 12th and 16th of January, 2009.   Professor Daniel Fesenmaier Presentation Slides Professor Daniel Fesenmaier Newspaper Article