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Apart from numerous journal publications, Professor Rossiter has written eight books and published numerous journal articles and is Australia's most-cited marketing scholar (Social Sciences Citation Index). He is best known worldwide for his textbooks, Rossiter and Percy,Advertising Communications and Promotion Management, McGraw-Hill, 1997, Rossiter and Danaher, Advanced Media Planning, Kluwer, 1998 and Rossiter and Bellman, Marketing Communications: Theory and Applications, Pearson Prentice Hall, 2005.
John’s research interests are in
- marketing knowledge,
- consumer behaviour,
- advertising, and
- social marketing.
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