Executive Members

Dr Lois Burgess is Director of the Marketing Research Innovation Centre and Director (Research), Aged Care Crisis Incorporated. She is Associate Editor of the International Journal of Technology in Small and Medium Enterprises (ITTSME). Lois is also a member of the editorial boards of the Journal of Theoretical and Applied eCommerce Research (JTAER), the Journal of IS and Small Business (JISSB) and has served as a guest reviewer on a number of leading academic journals including Journal of IS and Small Business (JISSB).

Lois’ Research Interests are in the Adoption and Use of eTechnology by SME organisations across a range of application areas.

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Professor Dolnicar was appointed Assistant Professor at the Institute for Tourism and Leisure Studies (Vienna University of Economics and Business Administration) in 1994, where she completed her PhD two years later. Sara served as Secretary General of the Austrian Society for Applied Research in Tourism, participated in the interdisciplinary research project 'Adaptive Information Systems and Modelling in Economics and Management Science' and conducted a number of applied research projects for the Austrian tourism industry. Since July 2002 Sara has been working at the School of Management & Marketing at the University of Wollongong.  

Sara’s work is widely cited. Her H-index of 14 (Publish or Perish, Harzing, 2010) places her among the more highly cited Australian marketing professors (median of 6, Razzaque & Wilkinson, 2007) and the most cited tourism researchers internationally (average of 13.7, McKercher, 2008). She won a number of best paper awards, the most prestigious being the Charles R. Goeldner Article of Excellence Award (Journal of Travel Research, 2004).

Sara serves on a number of editorial boards, including those of the Journal of Travel Research (A*) and Annals of Tourism Research (A*). She serves as expert assessor for a number of grant schemes offered by the ARC and national research councils overseas.

Sara’s Research Interests are in

• Market Segmentation,
• Product Positioning,
• Market Research,
• Quantitative Methodology in Marketing,
• Questionnaire Design,
• Answer Format Effects and Response Styles,
• Strategic Marketing,
• Tourism Marketing.