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Professor Dolnicar is a highly productive researcher. With more than 100 publications since the completion of her PhD, Sara has repeatedly topped the yearly publication statistics in the Faculty of Commerce. The quality of her research has been acknowledged in 2004 when she was awarded the Charles R. Goeldner Article of Excellence Award. Sara has been invited to serve on the editorial boards of the Journal of Travel Research, Tourism Analysis, Anatolia and acts as Associate Editor for Strategic Marketing for the Journal of Lifestyle, Leisure and Travel Research.

Sara’s Research Interests are in

• Market Segmentation,
• Product Positioning,
• Market Research,
• Quantitative Methodology in Marketing,
• Questionnaire Design,
• Answer Format Effects and Response Styles,
• Strategic Marketing,
• Tourism Marketing.

With more than 50 publications since the commencement of her academic career, Lois graduated from the University of Wollongong with a Bachelors (Class I Hons) degree in 1996 and a PhD in 2006. Currently, Lois holds the position of Research Director, Aged Care Crisis Incorporated and also serves on the editorial board of the Journal of Theoretical and Applied eCommerce Research (JTAER) and the Journal of IS and Small Business (JISSB). She has served as a guest reviewer on a number of prestigious journals including Journal of IS and Small Business (JISSB).

Lois’ Research Interests lie in the Adoption and Use of eTechnology by SME organisations in the following application areas:

• Regional Tourism
• Health
• Service Quality