Dr Nadia Zainuddin
PhD (Queensland University of Technology), B.Bus (Honours), Dip. Marketing
PhD thesis title: Value co-creation in social marketing wellness services
Honours thesis title: Heart, mind, and body: a tri-dimensional approach to business-to-business brand loyalty
- Social marketing
- Services marketing
- Consumer behaviour
- Value creation in health services
- Ethical consumerism
- Branding in social marketing
- Jessica Mayer: BBus (Honours) QUT – Associate Supervisor
Zainuddin, N., Russell-Bennett, R., & Previte, J. (in press). The value of health and wellbeing: an empirical model of value creation in social marketing. European Journal of Marketing.
Zainuddin, N., Previte, J. & Russell-Bennett, R. (2011). A social marketing approach to value creation in a Well-Women’s health service. Journal of Marketing Management, 27(3-4), p. 361-385
- Russell-Bennett, R., Previte, J. & Zainuddin, N. (2009). Conceptualising value creation for social change management. Australasian Marketing Journal, 17(4), p.211-218.
Zainuddin, N., Russell-Bennett, R., & Previte, J. (2012). The “free-factor” impact on value in health. Academy of Marketing Services Special Interest Group International Research Conference, Helsinki, Finland.
Zainuddin, N. (2011). Value creation in social marketing for the continued use of wellness services. Australian New Zealand Marketing Academy Conference, Perth, Australia.
Zainuddin, N., Previte, J., & Russell-Bennett, R. (2011). Experiential value in social marketing: does this contribute to consumers’ uptake of proactive, preventative health behaviours? Second World Social Marketing Conference, Dublin, Ireland.
Zainuddin, N. & Russell-Bennett, R. (2010). Why perform pro-social behaviours? Understanding key sources of perceived value in preventative health services. International Non-profit and social marketing conference, Brisbane, Australia.
Zainuddin, N., Previte, J., & Russell-Bennett, R. (2009). A qualitative investigation of sources of value in social marketing from the lens of a public health service. Australian New Zealand Marketing Academy Conference, Melbourne, Australia.
Zainuddin, N., Previte, J., & Russell-Bennett, R. (2009). Value in social marketing: a qualitative exploration within government health services. International Non-profit and social marketing conference, Melbourne, Australia.
Zainuddin, N., Russell-Bennett, R., & Previte, J. (2008). How is value created? A process model for value creation in government social marketing services. First World Social Marketing Conference, Brighton, United Kingdom.
Zainuddin, N., Russell-Bennett, R., & Previte, J. (2008). Describing value in a social marketing service: what is it and how is it influenced? International Non-profit and social marketing conference, Wollongong, Australia.
Zainuddin, N., Russell-Bennett, R., & Hartel, C.E.J., (2007). Why are businesses brand loyal? A functional approach to three dimensions of B2B brand loyalty. Australian New Zealand Marketing Academy Conference, Dunedin, New Zealand (nominated for Best Paper Award).
Zainuddin, N., Russell-Bennett, R., & Previte, J. (2007). Conceptualising a relational approach to value creation in a government service: implications for social marketing. International Non-profit and social marketing conference, Brisbane, Australia.
- Faculty of Commerce New Researcher Grant 2012 ($3,000) “Value creation in preventive health services: investigating the impact of differences in age and experience levels on customer value among women in a cervical cancer screening program”
- Faculty of Commerce Mentoring Grant 2012 ($5,000) “Investigating the impact of temporal factors on customer value in health services” Co-investigator: Associate Professor Leona Tam
- Australian Red Cross Blood Service (ARCBS) Competitive Grant Scheme 2011 ($76,450) “From Hospitals to Hospitality: Understanding the influence of Interaction with Staff and Service Quality on Donor Intention to Redonate” Co-investigators: Professor Charmine Hartel (University of Queensland), Professor Rebekah Russell-Bennett (Queensland University of Technology), Dr Josephine Previte (University of Queensland)
Nadia Zainuddin is a lecturer and researcher with the School of Management and Marketing at the University of Wollongong and is also the Honours co-ordinator for the School. Her PhD was awarded by the Queensland University of Technology in 2011. Her research investigated consumer value co-creation in wellness services in social marketing, specifically breast cancer screening services where she worked with industry partner, Queensland Health’s BreastScreen Queensland.
Her work has been published in the Journal of Marketing Management and the Australasian Marketing Journal and she is a regular presenter at conferences such as the World Social Marketing Conference, International Non-profit and Social Marketing Conference, American Marketing Association’s Services Special Interest Group (AMA SERVSIG) Conference, and the Australian New Zealand Marketing Academy Conference (ANZMAC). She is also an ad-hoc reviewer for the Journal of Social Marketing and the European Journal of Marketing.
In her leisure time, Nadia is a keen health and fitness enthusiast who enjoys healthy eating, yoga, and tries to run regularly. She is an avid sports buff with a fanatical interest in rugby union and also enjoys cricket, but only in the rugby off-season.
Nadia is experienced in teaching across both the undergraduate and postgraduate levels in the areas of marketing research, social marketing, consumer behaviour, and services marketing. Specifically, she is the subject co-ordinator and lecturer for MARK205 Introductory Marketing Research, MARK305 Advanced Marketing Research, and MARK920 Social Marketing.
- MARK205 Introductory Marketing Research (undergraduate)
- MARK305 Advanced Marketing Research (undergraduate)
- MARK920 Social Marketing (postgraduate)
- MARK205 Introductory Marketing Research (undergraduate)
- MARK101 Marketing Principles (undergraduate)
Nadia is a member of the Australian Association of Social Marketing, the peak body for social marketing in Australia where she is the Editor of the Association’s Newsletter, which is disseminated to members quarterly. Other professional affiliations:
- Australian Marketing Institute
- American Marketing Association Services Special Interest Group
- Australia and New Zealand Marketing Academy
- Centre for Research in Socially Responsible Marketing (University of Wollongong)
- Nominee for the Vice-Chancellor’s Outstanding Contribution to Teaching (OCTAL) Award 2011