Dr Nadia Zainuddin
Lecturer

E-mail: nadiaz@uow.edu.au
Telephone: +61 2 4239 2376
Fax: +61 2 4221 4154
Location:  Building 40 Room 115

Consultation Hours:
http://commfac.uow.edu.au/consult/

Qualifications

Ph.D. (Queensland University of Technology), BBus (Hons.) (Queensland University of Technology), DipM

Research Interests

Nadia is a lecturer and researcher with the School of Management and Marketing at the University of Wollongong. Her main research interests revolve around the areas of social marketing, services marketing, and consumer behaviour. Her current research work investigates customer value creation, specifically in the use of preventive health services as well as understanding customer value creation in self-service technologies.

Background

Nadia is a member of the Australian Marketing Institute, the Australian Association of Social Marketing, and the Centre for Research in Socially Responsible Marketing at the University of Wollongong. Her work has been published in the Journal of Marketing Management and the Australasian Marketing Journal.

She is part of a research team that was successful in the Australian Red Cross Blood Service (ARCBS) Competitive Grant Scheme 2011, winning a $69,500 grant with Professor Charmine Hartel (University of Queensland), Professor Rebekah Russell-Bennett (Queensland University of Technology), and Dr Josephine Previte (University of Queensland). The research project is entitled, “From Hospitals to Hospitality: Understanding the influence of Interaction with Staff and Service Quality on Donor Intention to Redonate.” Her PhD research investigated consumer value co-creation in wellness services in social marketing and was awarded by Queensland University of Technology in 2011.

In her leisure time, Nadia is a keen health and fitness enthusiast who runs regularly and enjoys yoga. She is an avid sports buff with a fanatical interest in rugby union. She also enjoys cricket, but only in the rugby off-season.

Research Profile

 UOW RIS profile

Subject Coordination - 2011

Session 1

      MARK205

Session 2

      MARK101