Qualifications
PhD, University of Strathclyde
BA (1st class Honours), University of Strathclyde
Research Interests
– Corporate identity, branding, marketing and public relations
– Marketing and corporate social responsibility
– Management and branding within creative organisations/industries
– Marketing and young consumers
Professional Memberships
– American Marketing Association
– Academy of Marketing Science
– Marketing Science Institute (USA)
– Fellow of the Higher Education Academy FHEA (UK)
Background
Research Profile
UOW RIS profile
Subject Coordination - 2009
Session 1
