Qualifications
PhD, University of Strathclyde
BA (1st class Honours), University of Strathclyde
Research Interests
– Social and Interactive Media within Public Relations and Marketing
– Corporate identity, branding, marketing and public relations
– Marketing and corporate social responsibility
Professional Memberships
– American Marketing Association
– Academy of Marketing Science
– Marketing Science Institute (USA)
– Fellow of the Higher Education Academy FHEA (UK)
Background
Prior to taking up the role of Associate Head of School - Marketing, Shaun was based within a number of Universities in the UK and a visiting lecturer in other parts of Europe, following 15 years in industry. His teaching/research nexus and consultancy expertise is focused upon Social and Interactive Media within Public Relations and Marketing, as well as Corporate Marketing, Corporate Branding and Corporate Social Responsibility (CSR). He is a member of various Journal editorial boards, an experienced Journal editor, and has published in a number of International Journals, books and conference proceedings.
Research Profile
UOW RIS profile
Subject Coordination - 2011
Session 1
PRMM902: Interactive Public Relations
|
|
Last reviewed: 25 October, 2011