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Dr Melanie Randle
Research Fellow



E-mail: mrandle@uow.edu.au
Telephone: 61 (0)2 4221 4858
Fax: 61 (0)2 4227 2785
Location: Building 40 Room G08


 

 


Qualifications

BAAdmin (UC), MB(Mkt) (CSU), PhD (UoW)

Research Interests

Social marketing, non-profit marketing, volunteering 

Background

Melanie spent eight years working in the IT and Marketing divisions of Qantas Airways and commenced her PhD at the University of Wollongong in 2004. Her PhD thesis investigated heterogeneity of motivations for volunteering within a highly multicultural community and was submitted in 2007.

Research Profile

UOW RIS Profile

Refereed Journal Articles

Dolnicar, S. and Randle, M. (2007). The International Volunteering Market: Market Segments and Competitive Relations. International Journal of Nonprofit and Voluntary Sector Marketing, 12(4), 350-370.

Dolnicar, S. and Randle, M. (2007). What Moves Which Volunteers to Donate Their Time? An Investigation of Psychographic Heterogeneity Among Volunteers in Australia. Voluntas: International Journal of Voluntary and Nonprofit Organisations, 18(2), 135-155.

Dolnicar, S., Freitag, R. and Randle, M. (2005). To Segment or Not to Segment? An Investigation of Segmentation Strategy Success Under Varying Market Conditions. Australasian Marketing Journal, 13(1): 20-35. (Australasian Marketing Journal Best Paper Award 2005).

Refereed Conference Proceedings

Randle, M. & Dolnicar, S. (2007). Expanding the Pool of Volunteers: Enticing Ethnic Minorities to Become More Involved. Australia and New Zealand Marketing Academy (ANZMAC) Conference CD Proceedings, Dunedin, New Zealand.

Randle, M., Grun, B. & Dolnicar, S. (2007). Segmenting the Volunteer Market: Learnings from an Australian Study. European Marketing Academy (EMAC) Conference CD Proceedings, Reykjavic, Iceland.

 

 
   

Last reviewed: 12 January, 2009 

 
   
 
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