Sue Slowikowski Associate Lecturer E-mail: sues@uow.edu.au Telephone: +61 2 4221 5939 Fax: +61 2 4227 2785 Location: Building 40 Room 136 Consultation Hours: http://commfac.uow.edu.au/consult/

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Qualifications

Master of Business (with Distinction) Major - Marketing Management
Bachelor of Business – Major Marketing
Cert 4 – Assessment & Workplace Training

Research Interests

– Social marketing – particularly in relation to protecting the environment (water conservation, reuse and recycling water)
– Non-profit marketing
– Corporate Social Responsibility
– Consumer Behaviour

Background

Sue has marketing experience across a wide range of fields including strategic marketing, community consultation, marketing communication, education, research, public relations and sponsorship. She has lectured at a number of Universities and teaching institutions over the last 12 years, both through face-to-face and distance education learning. Sue has also designed and produced four series of educational television programs and accompanying workbooks, of which one series won the Award for excellence in Educational Publishing.

Publications

Slowikowski, S & Jarratt, D.G. (1997). The impact of culture on the adoption of high technology products. Marketing Intelligence & Planning. Bradford: Vol. 15, Iss. 2; p.97.

Slowikowski, S & Jarratt, D.G. (1996). The impact of culture on the adoption of high technology products. Asia Pacific Journal of Marketing and Logistics. Patrington: Vol. 8, Iss. 3; p.14 (18 pages).

Subject Coordination - 2011

Session 1
MARK333:Marketing Communications & Advertising