About Marketing
Marketing Research
Information for Students
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Qualifications
MBA (UoW)
John is currently working towards his Doctorate in the area of corporate support for nonprofit organisations.
Research Interests
Nonprofit marketing, Social marketing, Marketing strategy, Corporate Social Responsibility
Background
John has extensive industry experience in business to business marketing where he gained considerable practical experience in areas such as marketing and sales management, marketing research, competitive intelligence, strategic planning and contract negotiation. He is also a Director of a small nonprofit organisation operating in the environment and education fields.
He has lectured at several Universities since 2002 and his teaching skills have been recognised by being nominated for a 2005 UoW award for Outstanding Contribution to Teaching and Learning .
Research Profile
Subject Coordination - 2009
Session 1
MARK343: International Marketing (Team teach with Gary Noble)
MARK957: International Marketing Strategy (Team teach with Gary Noble)
Session 2
MGMT218: Competitive Analysis
