About Marketing
Marketing Research
Information for Students
Paul Chad
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QUALIFICATIONS
- Master of Commerce (Marketing), University of Wollongong
- Master of Business Administration, University of Wollongong
- Bachelor of Science (Honours), University of New South Wales
- Certificate IV - Assessment & Workplace Training
- Currently studying for PhD, University of Wollongong (due for completion early 2010)
RESEARCH INTERESTS
- marketing strategy
- marketing communications
- market orientation of non-profit organisations
- qualitative research methods
BACKGROUND
Paul has over 25 years experience as a marketing practitioner in -
- private and public sector organisations
- small, medium and large organisations
- operating in both local, national and international markets
- range of industries including steel making, light & heavy manufacturing, packaging, food processing, OH&S, finance, clothing, education, retailing and consulting.
Senior roles including Commercial Manager, Marketing Manager, Business Development Manager and Senior Market Planner have encompassed the full range of marketing activities. Paul is a Certified Practicing Marketer, Fellow of the Australian Marketing Institute and Member of the Australian Institute of Management.
Paul entered academia in 2000 as a Lecturer & Tutor and has delivered both face-to-face and distance teaching domestically and internationally to a range of institutions.
Drawing upon his extensive experience as a practitioner, Paul’s teaching is characterised by inclusion of numerous real-life examples and innovative assessment activities to complement the text book theory.
Paul’s teaching abilities have been recognised via award of – ‘Teaching and Learning Innovation Award’, Commerce Staff Awards 2008. Paul also received nominations for – 2008 ANZMAC Emerging Marketing Educator of the Year and also 2009 UOW Outstanding Contribution to Teaching and Learning.
Paul has developed content and student resources for various marketing textbooks including –
- Kotler et al. 2009, Principles of Marketing, 4th ed., Pearson, French’s Forest
- Solomon et al. 2009, Marketing, Pearson, French’s Forest
- Quester et al. 2007, Marketing, 5th ed., McGraw Hill, North Ryde
- Kotler et al. 2004, Marketing, 6th ed., Pearson, French’s Forest
RESEARCH PROFILE
SUBJECT COORDINATION - 2009
Session 1
MGMT901: Fundamentals of Management (Team teach with Michael Jones and Christa Wood)
Session 2
MARK935: Marketing Strategy