Dr Rafi Chowdhury
Lecturer

Postgraduate Advisor - Marketing

Telephone: 61 (0)2 4221 3377
Fax: 61 (0)2 4227 2785
Location: Building 40 Room 144
E-mail: rafi@uow.edu.au

Consultation Hours:
TBA

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Qualifications

PhD in Marketing, University of Alberta

Research Interests

Marketing Communications, Consumer Behaviour

Background

Rafi Chowdhury graduated from the University of Alberta, Canada with a PhD in Marketing in 2006. He has also earned an MBA from the University of Kansas, USA and a BBA from the Institute of Business Administration, University of Dhaka, Bangladesh. His primary research interests are in affective responses to advertising, particularly in relation to visual elements within an advertisement. He is also interested in innovative marketing communication techniques (e.g., split-screen advertising, product placements etc.). He has teaching experience as a sessional lecturer in the Department of Marketing at the University of Alberta. Prior to his academic career, Rafi worked as a management trainee and assistant brand manager for Unilever Bangladesh.

Research Profile

UOW RIS Profile

Subject Coodination - 2009

Session 1
MARK333: Marketing Communications and Advertising (Team teach with Sue Slowikowski)
MARK940: Marketing Communications (Team teach with Sue Slowikowski)

Session 2
MARK935: Marketing Strategy (Team teach with Paul Chad)
MARK977: Research for Marketing Decisions