Dr Rafi Chowdhury
Lecturer

Master by Coursework Coordinator - Marketing

Telephone: +61 2 4221 3377
Fax: +61 2 4227 2785
Location: Building 40 Room 144
E-mail: rafi@uow.edu.au

Consultation Hours:
Monday: 3:30pm - 5:30pm
Tuesday: 12:30pm - 2:30pm

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Qualifications

PhD in Marketing, University of Alberta

Research Interests

Marketing Communications, Consumer Behaviour

Background

Rafi Chowdhury graduated from the University of Alberta, Canada with a PhD in Marketing in 2006. He has also earned an MBA from the University of Kansas, USA and a BBA from the Institute of Business Administration, University of Dhaka, Bangladesh. His primary research interests are in affective responses to advertising, particularly in relation to visual elements within an advertisement. He is also interested in innovative marketing communication techniques (e.g., split-screen advertising, product placements etc.). He has teaching experience as a sessional lecturer in the Department of Marketing at the University of Alberta. Prior to his academic career, Rafi worked as a management trainee and assistant brand manager for Unilever Bangladesh.

Research Profile

UOW RIS Profile

Subject Coordination - 2010

Session 1
MARK205: Introductory Market Research
MARK940: Marketing Communications