Dr Julie Francis
Lecturer

E-mail: jfrancis@uow.edu.au
Telephone: +61 2 4221 5437
Fax: +61 2 4221 4154
Location: Building 40 Room 108

Consultation Hours:
http://commfac.uow.edu.au/consult/

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Qualifications

BCom (Hons)(UoW), BSc (UoW), PhD (MGSM)

Research Interests

Internet Retailing, Service Quality in e-Marketing, Scale Development

Background

Julie attained a Bachelor of Commerce with Class 1 Honours in Marketing and a Bachelor of Science in Psychology from the University of Wollongong. She was awarded a Macquarie Graduate School of Management (MGSM) PhD in Management Scholarship and has since completed her PhD. (Thesis: Category-Specific Models and Measures of Perceived Internet Retailing Quality).

Julie's PhD research involved developing the Fulfilment-Product classification scheme that segments Internet retailing into four categories as well as developing a separate Perceived Internet Retailing Quality (PIRQUAL) model and measurement scale for each of the four categories.

Prior to becoming an academic, Julie worked for Qantas as a Customer Service Team Leader at Sydney International Airport. She has also gained market research experience with Roy Morgan Research.

Research Profile

UOW RIS profile

Subject Coordination - 2011

Session 1
MARK936: Consumer Behaviour