Qualifications
MBA Wollongong, Dip Ed Uni New England, BEc Uni New England.
Alan is currently working towards his doctorate in the area of consumer responses to corporate social responsibility.
Research Interests
Marketing communication, services marketing, corporate social responsibility and consumer behaviour.
Background
Alan has worked in a range of industries, including secondary, TAFE and university education, airlines, construction and tourism, both in Australia and overseas. His MBA specialisation is in services marketing. Alan commenced at the University of Wollongong in July 2004, following 5 years teaching for the Higher Colleges of Technology in the United Arab Emirates.
Publications
Alan's most recent publications have been in Gulf Marketing Review, the trade marketing magazine for the Middle East and Gulf states.
Research Profile
UOW RIS profile
Subject Coordination - 2009
Session 1
MARK922: Marketing Management
Session 2
MARK395: Tourism Marketing (Team teach with Greg Kerr)
MARK995: Tourism Marketing
