Dr Alan Pomering
Lecturer

Undergraduate and Postgraduate Advisor - Public Relations

E-mail: alanp@uow.edu.au
Telephone: +61 2 4221 4049
Fax: +61 2 4221 4154
Location: Building 40 Room 132

Consultation Hours:
http://commfac.uow.edu.au/consult/

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Qualifications

PhD (Marketing) Wollongong, MBA Wollongong, Dip Ed Uni New England, BEc Uni New England.

Alan's Thesis for his PhD is titled "The impact of claim diagnosticity on consumer scepticism to corporate social responsibility advertising claims."

Research Interests

Sustainability, Advertising, Tourism, Services, and Sports Marketing.

Background

Alan has worked in a range of industries, including secondary, TAFE and university education, airlines, construction and tourism, both in Australia and overseas. His MBA specialisation is in services marketing. Alan commenced at the University of Wollongong in July 2004, following 5 years teaching for the Higher Colleges of Technology in the United Arab Emirates.

Publications

Alan's most recent publications have been in Gulf Marketing Review, the trade marketing magazine for the Middle East and Gulf states.

Research Profile

UOW RIS profile

Subject Coordination - 2011

Session 1
MARK940: Marketing Communications