Qualifications
PhD (University of Sydney), MBA (Wollongong), M.Sc. (Tech.) (India)
Research Interests
Services Marketing and Marketing Education
Background
Venkat’s doctoral research focussed in the area of services marketing with emphasis on commitment and retention of dissatisfied customers.
Part of his teaching-research nexus is researching his own teaching practice, team-teaching approaches, and assessment supports offered to students. Venkat’s most recent investigation relates to providing an educational scaffold for students to acquire the skills of academic integrity as they relate to plagiarism. Venkat’s research has been published in the International Journal of Services Industry Management, Journal of University Teaching & Learning Practice and Managing Service Quality. He has presented at and published articles in the proceedings of various national and international conferences that include, but not limited to, Academy of Marketing, Frontiers in Service, Services Marketing Special Interest Group (ServSIG), Australia and New Zealand Marketing Academy Conference (ANZMAC), Australasian Society for Computers in Learning in Tertiary Education (ASCILITE), and Teaching & Learning (T&L) Forum. Venkat has also authored an updated test-bank for a widely acclaimed Australian marketing textbook: Marketing, 6th Edition by Kotler et.al. (2004).
Venkat teaches Marketing Principles and Services Marketing at both the undergraduate and postgraduate levels. Prior to joining academia, he held key-account sales positions in the information technology industry overseas.
Research Profile
UOW RIS profile
Subject Coordination - 2009
Session 1
MARK101/MARK213: Marketing Principles
Session 2
MARK101/MARK213: Marketing Principles
MARK270: Services Marketing
