Qualifications
1990-1994 Bachelors and Masters Degree in Business Administration at the Wirtschaftsuniversitaet Wien
1994-1996 Ph.D. in Commerce at the Wirtschaftsuniversitaet Wien
1990-1998 Bachelors and Masters Degree in Psychology at the Universitaet Wien
Research Interests
Market segmentation, (Product) positioning, Market research, Quantitative methodology in marketing, Questionnaire design, Answer format effects and response styles, Strategic marketing, Tourism Marketing
Background
Sara Dolnicar was appointed assistant professor at the Institute for Tourism and Leisure Studies (Vienna University of Economics and Business Administration) in 1994, where she completed her PhD two years later. Sara served as Secretary General of the Austrian Society for Applied Research in Tourism, participated in the interdisciplinary research project 'Adaptive Information Systems and Modelling in Economics and Management Science' and conducted a number of contract research projects for the Austrian tourism industry.
Since July 2002 Sara has been working at the School of Management & Marketing at the University of Wollongong where she is currently serving as Associate Dean (Research) of the Faculty of Commerce. In 2005 she has – jointly with Professor John Rossiter – founded the Marketing Research Innovation Centre (MRIC) which focuses on research into marketing methodology and measurement.
Publications
Sara is a highly productive researcher having published more than 50 refereed journal publications since the completion of her PhD
The quality of her research has been acknowledged in 2004 when she was awarded the Charles R. Goeldner Article of Excellence Award. Sara serves on the editorial boards of five international journals, including the Journal of Travel Research.
Research Profile
UOW RIS profile
Research Grants
Sara has been very successful in being awarded research funding by the Australian Research Council:
2007 Dolnicar, S. & Hurlimann, A. Water for Australia’s future – reducing fears and increasing acceptance of alternative water sources through public information
AUD 350,000.-
ARC Discovery Grant
2007 Dolnicar, S. & Rossiter, J.R. A cognitive model for identifying optimal measures of belief
AUD 219,000.-
ARC Discovery Grant
2007 Dolnicar, S. & Leisch, F. Response style heterogeneity in empirical marketing research
AUD 40,404.-
ARC Linkage International Grant LX0881890
2007 Dolnicar, S., Rossiter, J.R., Ciarrochi, J., Munro, A.B., Gunasekara, M.S. & Neveling, D.J. Identifying, attracting and retaining successful foster parents.
AUD 480,000.-
ARC Linkage Grant in cooperation with CareSouth
2007 Dolnicar, S., Lyons, L.T. & Ville, S. The role of community connectedness in retaining skilled migrant women in Australia
AUD 76,880.-
ARC Linkage Grant in cooperation with the Office for Women in NSW
2004 Dolnicar, S. & Rossiter, J.R. Is brand image instability a measurement artifact?
AUD 350,000.-
ARC Discovery Grant
2004 Dolnicar, S., Crouch, G.I. & Mazanec, J.A. Harnessing Eco-Friendly Markets to Protect our Natural Resources - Towards A Demand-Driven Paradigm of Sustainable Tourism
AUD 160,000.-
ARC Discovery Grant
2004 Dolnicar, S. & Leisch, F. Advanced issues in market segmentation research
AUD 22,460.-
ARC Linkage International Grant
2003 Dolnicar, S. & Formosa, P. Attracting Bushcare volunteers - managing heterogeneity of volunteering motivations in a multicultural region by integrated market structure analysis
AUD 97,000.-
ARC Linkage Grant in Cooperation with Wollongong City Council
