Qualifications
BCom (Capetown), MBA (Edith Cowan University)
Research Interests
Adding value to achieve better pricing levels in business to business markets, services marketing and marketing strategy
Background
Robert has held senior marketing roles in a variety of tourism organisations. Before moving into consulting he was Executive Director of the Perth Convention Bureau. His consulting work broadened his experience in the areas of business to business marketing and distribution issues for a range of companies in the Illawarra and Sydney regions.
Robert draws on this experience in his lectures to give practical relevance to the theory presented in text books.
Research Profile
UOW RIS Profile
Subject Coordination - 2011
Session 1
MARK301: Internet Applications for Marketing
MARK917: Business to Business Marketing
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Last reviewed: 25 October, 2011