Centre for Research in Socially Responsible Marketing  

The Centre for Research in Socially Responsible Marketing (CRSRM) is focused primarily on social marketing, corporate social responsibility, and sustainability and covers the public, private and non-profit sectors. Its aim is to conduct research on the role of marketing in achieving positive outcomes for society in ethical, social, and environmental contexts. Queries for the centre should be directed via Dr. Alan Pomering at alanp@uow.edu.au or via specific members of the centre as outlined below.

Members have published in a number of international journals including: Journal of Business Ethics; European Journal of Marketing; Journal of Brand Management; Psychology and Marketing; Journal of Customer Behavior; Australasian Marketing Journal; International Journal of Non-profit and Voluntary Sector Marketing; Journal of Consumer Marketing; and Corporate Communications: An International Journal. The centre is also represented on various editorial boards and members have guest edited for a number of leading Journal special editions.

The Centre is a member of the Social Innovation Network (SInet) which  brings together researchers from many discipline to investigate the development of new concepts, strategies and tools that empower individuals, communities, profit and non-profit organisations and the government to improve quality of life where quality of life means material standard of living as well as personal well-being in terms of health and environment and social harmony.

Members and Research Profiles

Associate Professor Gary Noble (Co-director): Social marketing and health, corporate social responsibility (CSR), social marketing and advertising, motivations for corporate philanthropy, transformational marketing and advertising, sustainable tourism

Dr. Alan Pomering (Co-director): Corporate social responsibility (CSR) and marketing communications, sustainability, sustainable tourism, transformational marketing, socially responsible advertising and public relations

Dr. Shaun Powell (Senior Lecturer, Associate Head of School and Head of Marketing and Public Relations): Ethical Corporate Marketing and Branding, Corporate Social Responsibility (CSR), Corporate Sustainable Development, Corporate Communications and Interactive Public Relations. Shaun’s recent commentary in the European Journal of Marketing on ‘The Nexus between Ethical Corporate Marketing, Ethical Corporate Identity and Corporate Social Responsibility: An Internal Organisational Perspective’ is available by clicking here

Dr. Elias Kyriazis Non-profit marketing, sustainable services

Dr. Jennifer Algie Social marketing, road safety advertising, consumer behaviour, advertising and promotion

PhD students

John Cantrell An Empirical Investigation into the Drivers and Barriers for Corporate Donation Behaviour in Australia and the Implications for the Social Marketing Campaigns of Non-Profit Organisations

Paul Chad Social marketing, market orientation/ organisational transformation in non-profit charities

Mary Papakosmas Communication and Social Marketing