Marketing Selected Works Galleries
|Research Professor of Marketing|
Research Expertise: Marketing knowledge, consumer behaviour, advertising, social marketing.
Research Expertise: Social marketing; inter-organisational partnerships; non-profit marketing.
Research Expertise: Individual and group decision making; repetitive behavior; social marketing.
Research Expertise: Advertising and promotion, Consumer behaviour, Road safety advertising, Social marketing.
Research Expertise: Web-based Destination Marketing, Web-based Customer Service and Support, B-B Online Service Quality, Technology Acceptance in Community Health and SME eCollaboration.
Research Expertise: New product development. In particular, cross-functional relationships between marketing personnel and R&D personnel during new product development projects.
Research Expertise: Social and Interactive Media within Public Relations and Marketing, Corporate identity, branding, marketing and public relations, Marketing and corporate social responsibility.
Dr Venkata Yanamandram,
Research Expertise: Services and Tourism Marketing; Marketing Education.
|View Site |
Research Expertise: Complex modelling using component based SEM, Scale development and validation, Service quality modelling for multi-channel services, Transformative services research.
|View Site |
Research Expertise: Marketing strategy, marketing communications, social marketing, marketing of non-profit organisations qualitative research methods
Research Expertise: Internet Retailing, Service Quality in e-Marketing, Scale Development.
Research Expertise: Adding value to achieve better pricing levels in business to business markets, services marketing and marketing strategy.
Research Expertise: Marketing of towns and cities, regional development, and tourism.
Research Expertise: Sustainability, Advertising, Tourism, Services, and Sports Marketing.
Research Expertise: International Marketing, Business to Business Marketing, Services Marketing, Tourism Marketing and Consumer Behaviour.
Research Expertise: social marketing, services marketing, and consumer behaviour.
Research Expertise: Social marketing – particularly in relation to protecting the environment (water conservation, reuse and recycling water), Non-profit marketing, Corporate Social Responsibility, Consumer Behaviour.
|Adjunct Associate Lecturer|
Research Expertise: Non-profit marketing, Social marketing, Marketing strategy, Corporate Social Responsibility.
Research Expertise: Social marketing, non-profit marketing.
- Accounting academic Dr Corinne Cortese's weblog collaboration sparks The Conversation on the private world of carbon reporting
- Dr Shahriar Akter receives triple outstanding publication success