Selection of Recent Publications

Refereed Journal Articles:

Noble, G., and Camit, M. (2005) Social marcoms in a multicultural environment: Practical issues and theoretical contributions from cross-cultural marketing. PRism, 3 (2), pp. 1-13.

Rossiter, J.R. and Thornton, J., (2004), Fear-Pattern Analysis Supports the Fear-Drive Model for Anti-Speeding Road Safety TV Ads, Psychology & Marketing. Vol. 21, No. 11, pp.945-960.

Jones, S., McVie D. and Noble, G. (under review) You are what your children eat: Using projective techniques to investigate parents’ food choices for their children. Journal of Health & Social Behavior

Noble, G., Stead, M., Jones, S., McDermott, L. and McVie D. (under review) Motivations, Barriers and Paradoxes in the Food Buying Behaviour of Parents of Pre-adolescent Children: Qualitative Insights from the UK and Australia. International Review of Retail, Distribution and Consumer Research

Refereed Conference Proceedings:

Cantrell, J.E. (2005). On the Motivations of Corporate Giving in Australia. ANZMAC Conference 5-7 Dec. Fremantle. Australia.

Jones, S.C, McVie, D., Noble, G.(2005). Parents' Inferences About Other Parents' Motives for Food Choices for Children: a Pilot Study. ANZMAC Conference 5-7 Dec. Fremantle. Australia.

Noble, G. (2005). An Exploratory Study into the Giving Behaviour of Small to Medium Enterprises (SMEs): An Australian Experience. In proceedings of the UK Academy of Marketing Conference. Dublin: Faculty of Business, Dublin Institute of Technology, CD-ROM.

Noble, G., Jones, S., and McVie, D. (2005) Motivational Factors in the Food Buying Behaviour of Parents of Pre-school Age Children: A Projective Technique Study. ANZMAC Conference 5-7 Dec. Fremantle. Australia.

Skinner, M. and Thornton, J., (2005), University Students' Attitudes towards using Public Transport to and from University:  Exploring Attitude Change Strategies, Planning and Transport Research Centre, Transit Oriented Development - Making It Happen 2005,  Fremantle, Western Australia.

Thornton, J., (2005), A Comparison of Viewers’ Cognitive and Psychophysiological Responses to Threat-Appeal TV Advertisements,  In proceedings of the UK Academy of Marketing Conference. Dublin: Faculty of Business, Dublin Institute of Technology, CD-ROM.

Haynes, M., Thornton, J., and Jones, S.J., (2004), An Exploratory Study on the Effect of Positive (Warmth Appeal) and Negative (Guilt Appeal) Print Imagery on Donation Behavior in Animal Welfare, ANZMAC2004, Victoria University of Wellington, New Zealand.

Hoang, C., Jones, S. J., and Thornton, J., (2004), The Influence of Magazine Advertising on Parents’ Nutrition Ratings of Food Products for Children, ANZMAC2004, Victoria University of Wellington, New Zealand.

Thornton, J, and Rossiter, J.R., (2004), Using Psychophyiological Responses to Measure the Effectiveness of Threat-Appeal Anti-Speeding TV Advertisements ANZMAC2004, Victoria University of Wellington, New Zealand.

Thornton, J., and Rossiter, J.R., (2004), The Effectiveness of Threat-only messages versus Threat-and-Efficacy Messages in Anti-Speeding Advertisements, 2004 Road Safety Research, Policing and Education Conference, Perth, Australia.

Non-Refereed Conference Proceedings:

Noble, G., and Pomering. A., (2006). Corporate social responsibility: Is confusion leading to erosion of its meaning? Paper presented at CSR: Agendas for Asia conference. 13-14 April, Kula Lumpur, Malaysia.

Pomering. A., and Noble, G. (2006). Corporate social responsibility: Can a Western conceptualisation of CSR deliver real social issue impacts in Asia? Paper presented at CSR: Agendas for Asia conference. 13-14 April, Kula Lumpur, Malaysia.

Jones, S.C., Iverson, D.C., Rossiter, J.R., and Noble, G. (2004). Increasing the efficacy of breast cancer risk communications: Contributions from behavioural science and marketing. Paper presented at the Australasian Society for  Behavioural Health and Medicine Conference. 12-14 Feb. Christchurch, New Zealand.

Industry Reports:

Noble, G., Kyriazis, E., Algie, J & Cantrell, J. (2006). Why and how large Australian corporations donate to non-profit organisations: Preliminary Findings. Industry partner – Vision Australia.

Harper-Richardson, M. & Noble G (2005). The giving behaviour of regional enterprises. Industry partner - LifeLine South Coast.

Grants:

2005 -- UOW / Office of Community Partnership: $6,429

Disabled Children’s Services in the Illawarra: A Needs Assessment
Dr Elias Kyriazis, Dr Jenny Algie and Dr Gary Noble
Industry partner – Disability Trust.

2004 – Faculty of Commerce Special Initiative Grant: $7,000

Investigation into the giving behaviour of corporate Australia
Dr Elias Kyriazis, Dr Jenny Algie and Dr Gary Noble
Industry partner – Vision Australia.

Updated May 2006