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The Language Centre (Italian Studies),
Faculty of Arts, University of Wollongong
in collaboration with
“FEDERAZIONE DELLE ASSOCIAZIONI DEI
MARCHIGIANI DEL NSW”
presents
two lectures held by Prof. Alfredo Luzi (Università di Macerata, Italia) on literature and sociology
Il linguaggio della pubblicità (in Italian)
Tuesday, August 4, 2009 10:30am-12:00pm (Faculty of Arts 19-1064)
Giacomo Leopardi (in Italian)
Tuesday, August 4, 2009 6:00pm-8:00pm (Faculty of Arts Room 19-1064)
The Language of Advertisement
The language of advertising is a mixture of linguistic elements with contemporary
effects of standardization and alienation. Language is decontextualised through utilizing vocabulary from extinct languages and foreign languages, and inventing meta-languages that privilege neologisms and alliterations.
Dr Alfredo Luzi
is professor of modern and contemporary Italian literature at the University of Macerata and has published widely on topics as varied as Italian poet Mario Luzi, the literature of migration, Italian Australian writer Gino Nibbi and Carmine Abate, a Calabrian writer of Albanian descent. He has been visiting professor at Universities in France, Belgium, Germany, Holland, Argentina, Canada and Australia.
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