UOW Guidelines

SIGNAGE DESIGN AND PRODUCTION GUIDELINES

Date first approved:

1 May 2013

Date of effect:

1 May 2013

Date last amended:
(refer Version Control Table)

Date of Next Review:

1 January 2014

First Approved by:

Chief Financial Officer

Custodian title & e-mail address:

General Manager, Print and Distribution Services

Author:

Print and Distribution Services

Responsible
Division & Unit:

Print and Distribution Services

Facilities Management Division

Strategic Marketing and Communications Unit

Supporting documents, procedures & forms of this procedure:

Delegations of Authority Policy

Production of Marketing Materials Procedure

UOW Brand and Visual Identity Guidelines

Relevant Legislation &

External Documents:

Vision Australia (Accessible design for public buildings)

Australian Buildings Codes Board: D3.6– Braille & Tactile Signs

Australian Standards: AS 1428– Design for Access & Mobility

Audience:

Public

Contents

1 Purpose

  • 1. Good signage informs and directs audiences, and efficiently identifies locations and services. Good signage also requires little effort from the audience using it, so clarity, placement and uniformity are important.
  • 2. It is essential that UOW maintains a high standard for coordinated design in every aspect of its operations. A well designed and consistently applied visual identity in the built environment will reinforce UOW’s brand.
  • 3. This document sets the standards for signage at UOW.
  • 4. These guidelines are intended to define requirements and considerations for:
      • fixed internal signage
      • temporary external signage
      • signage projects (including fixed external signage).
  • 5. Furthermore, these guidelines:
      • provide processes for optimal sign design, procurement, and installation
      • assist Facilities Management Division (FMD) and Print and Distribution Services (PDS) in providing efficient, quality, compliant, transparent, and accessible signage for UOW stakeholders
      • aim to minimise accessibility compliance risk.
  • 6. These guidelines are for buyers (those who order signs within UOW) and suppliers (contractors making and installing signs) of UOW signage at any UOW onshore campus.
  • 7. Signage specifications may be used as a template or starting point to develop signage. These specifications are listed in Appendix C: Signage Design and Production Specifications, and are available by request from UOW Strategic Marketing & Communications (SMC) – brand-uow@uow.edu.au.

2 Definitions

Word/Term

Definition (with examples if required)

Fixed internal signage

Permanent pedestrian signage that is affixed to the inside of a building (wall, ceiling, door, plinth or window)

Fixed external signage

Permanent pedestrian signage that is affixed to the outside of a building or within the campus environment (wall, window, ground, post)

Temporary external signage

Event-related signage that will be displayed for a set period and removed after the event

FMD

Facilities Management Division

PDS

Print and Distribution Services

SMC

Strategic Marketing & Communications

Brand elements

Fonts, colours, logos, slogans, characters, and other unique and protectable assets

Buyer

Staff or project owners that originate a signage need

Brandworks

A web-based brand asset management tool to de-centralise branded content creation and workflow management

UOW executive

One or more of the following:

    • Vice-Chancellor and Principal

    • Senior Deputy Vice-Chancellor

    • Deputy Vice-Chancellor

    • Chief Administrative Officer

    • Pro Vice-Chancellor

    • Chief Finance Officer

3 Accessibility

  • 1. The University recognises the importance of equality of access to its environments by individuals that may be visually or physically impaired.

Navigation

  • 2. Where a person with a disability will reach a decision point and be unable to follow the primary access direction (e.g. via stairs) an alternative route must be pointed out (e.g. to lift).

Language

  • 3. Signage shall use the clearest and simplest language possible, and mustn’t assume that the audience will have prior knowledge of the environment. Acronyms must be initially expanded. Identification of organisational units should be consistent; see Section 4– Standard Signage Content.

Orientation

  • 4. Signage must not rely on text that is purely vertical to communicate. Where text departs from the standard left-to-right orientation for cosmetic reasons, the same content should also be applied in the right-reading orientation (for accessibility).

Colour and finishing

  • 5. Signage shall not rely solely on colour to communicate. Text and graphics should be understandable when viewed without colour.
  • 6. Foreground and background colour combinations must provide sufficient contrast when viewed by someone with limited vision. Vision Australia provides further information about Accessible design for public buildings (http://www.visionaustralia.org/business-and-professionals/creating-an-accessible-environment/accessible-design-for-public-buildings).
  • 7. Note: the colour combinations chosen for signage reflect accessibility requirements.
  • 8. High gloss paints and finishes (that could reduce readability) should be avoided.

Braille

  • 9. Signage that identifies amenities must include braille. See the specification is09: Toilet Wall & Blade contained in Appendix C: Signage Design and Production Specifications.

4 Standard Signage Content

Identification of organisational units

  • 10. The language appearing on UOW fixed signage should be developed on a case-by-case (project) basis.
  • 11. Signs must communicate using the correct identifying names within UOW’s organisational structure. Where possible, avoid organisational unit prefixes ( “Faculty of”, “School of”, “Department of” etc.)
  • 12. Acronyms should be initially spelled out, and used in condensed form only after careful consideration of the audience’s familiarity with their meaning.
  • 13. Refer to Appendix B: Identification of organisational units vs audience.

5 Fixed Internal Signage

Description

  • 1. Internal wayfinding signs should be placed on a predetermined, suggested or common path of travel within the space. Notwithstanding Statutory signs, signage should serve one of three purposes: Information, Direction and Identification.
  • 2. Internal signage hierarchy (see Figure 1) is organised to meet audience needs (See Table 1).

Figure 1: Hierarchy Journey of Internal Signage

Image

Table 1: Audience need, signage purpose and sign type/specification

Signage purpose

Audience need

Sign type/
Specification name

Main background colour

Information

What do I want?
Locate required faculty, level or service

is01: Main Directory

White

Which room?
Identify room or office in building

is02: Staff Directory

Which floor?
Navigate to necessary level

is03: Lift Directional

is06: Stair Directional

Directional

Where to from here?
Follow directions to needed place

is04: Hanging Directional

is05: Wall Directional

Identification

Here it is

Identify arrival

is08: Hanging

Identify arrival and assist with accessibility needs (visual impairment & braille)

is09: Toilet Wall

is10: Toilet Blade

Identify arrival

is11: Door Slats

Statutory

Attention
Identifies restrictions, statutory requirements, warnings, services and amenities

is12: Statutory

Metallic silver, or Universal Blue

Operation

  • 3. Buyers may seek advice and input from PDS, who will assess need, make recommendations and propose a solution (provide approvable and supplier-ready drawings)based on specifications.
  • 4. PDS will procure production and installation from a supplier, and manage invoicing.
  • 5. Suppliers must meet UOW’s work safety requirements (including safe-work method statements, and contractor induction. This is managed by FMD.
  • 6. The supplier is responsible for safe and appropriate installation and of fixed internal signage.

Approval

  • 7. Where UOW signage specifications have been used, project owners may approve the content, placement and installation of internal signage works. Approval of expenditure must be sought and given in accordance with UOW’s Delegations of Authority Policy.

6 Temporary External Signage

Description

  • 1. Temporary external wayfinding signage placement should be organised around a logical pathway for the visitor audience. Temporary signage should not duplicate fixed signage.

Table 2: Temporary signage options

Signage purpose

Size

Sign type/ Specification name

Main background colour

Vehicular traffic directional

A2

tx01 Temporary External.pdf

Choose from UOW palette

A1

Pedestrian directional

A2

Operation

  • 2. Buyers may seek advice and input from PDS, who will assess need, make recommendations and propose a solution (provide approvable and supplier-ready drawings) based on specifications.
  • 3. PDS will procure production and installation from a supplier, and manage invoicing.
  • 4. Suppliers must meet UOW’s work safety requirements (including safe-work method statements, and contractor induction. This is managed by FMD.
  • 5. The supplier is responsible for safe and appropriate installation and of fixed internal signage.

Approval

  • 6. Where UOW signage specifications have been used, the event owner, coordinator or Unit manager may approve the content, placement and installation of temporary signage.
  • 7. Approval of expenditure must be sought and given in accordance with UOW’s Delegations of Authority Policy.

7 Signage projects (including fixed external signage)

Introduction

  • 1. This guideline and associated specifications outline standard principles and therefore cannot cover every application or eventuality. In case of difficulty or doubt as to the correctness in the application of these standards, please contact the custodian (see page 1).

Glazed external signage

  • 2. Glazed external signage is specified according to Table 3. This type of signage requires approval from the UOW Senior Executive.

Table 3: Temporary signage options

Signage purpose

Sign type/ Specification name

Door identification

ex01 Glazed Door Identification

Glazing safety relief

ex02 Glazed Safety Relief

Permanent external signage

  • 3. Permanent external signs should be placed on a predetermined, suggested or common path of travel around the campus or environment. Notwithstanding Statutory signs, signage should serve one of three purposes: Information, Direction or Identification.
  • 4. Installing or renewing a permanent external sign is a one-off project that may be proposed to or requested by UOW Senior Executive.

Signage types

      • Monolith/blade wayfinding system
      • Building identification plates
      • Large pedestrian campus map at main entrance
      • UOW-branded road-user signage:
      • 5-star university expressway plinth
      • UOW campus entry signage
      • Non-digital parts of digital road signs (backlit UOW logo)
      • Exhibition space (e.g. SBRC, Early Start)

Parking, traffic and security

  • 5. Permanent security and road user signage is managed by FMD and UOW Security.
  • 6. Examples include:
      • Parking signage
      • Standard traffic directional signage, within campus
      • RTA/Local Government signage outside campus.

Operation

  • 7. Project sponsors may seek advice and input from FMD or PDS.
  • 8. PDS or FMD shall coordinate with each other to scope, recommend and propose solutions based on organisational needs, in conjunction with SMC.
  • 9. PDS may propose to FMD to procure production and installation from a supplier.
  • 10. Suppliers must meet UOW’s work safety requirements (including safe-work method statements, and contractor induction. This is managed by FMD.

Approval

  • 11. FMD will coordinate and escalate the approval of recommendations and expenditure to Senior Executive.

8 Project resources

  • 1. Signage specifications may be used as a template or starting point to develop signage. These specifications are listed in Appendix C: Signage Design and Production Specifications, and are available by request from UOW Strategic Marketing & Communications (SMC).
  • 2. These resources are intended to provide clear direction for signage production to project managers, architects, graphic artists, designers, and signwriters.

9 Version Control Table

Version

Date Effective

Approved By

Amendment

1

1 May 2013

Chief Financial Officer

First Version

2

2 December 2016

Vice-Chancellor

Amendments related to nomenclature changes related to the School of Medicine (previously Graduate School of Medicine) and the MD offering.

Appendix A: Signage Installation

Positioning

A sign’s position should make its purpose unambiguous. It must not obstruct emergency signage or exits.

Wall mounted heights

Wall mounted internal signage should be placed within a preferred height of between 1400mm and 1600mm. However, it can be placed at a minimum of 1000mm from the ground.

For consistency, the suggested position of wall mounted signs should be 1600mm from the top of the sign excluding braille/tactile signage.

Suspended & cantilevered heights

Suspended and cantilevered signage should be placed at a height of 2400mm to the underside of the sign; however, where space does not permit the bottom edge can be as low 2100mm.

Braille/tactile placement

Braille/tactile signage with one line of text should be positioned so that the line of tactile characters isno lower than 1250mm and no higher than 1350mm from the ground.

For consistency, single line braille/tactile signs will be placed 1250mm above floor level, to the underside of the sign.

Toilet identification braille signage must be positioned on the wall area on the latch-side of the door, spaced50mm from the architrave. Where this location is not possible the sign may be placed on the hinge-side of the door, and as a last alternative, centred on the door itself.

Appendix B: Identification of organisational units vs audience

Faculty/School/Division language for internal audiences

Discipline Language for external audiences

Faculty of
Law, Humanities and the Arts

  • Creative Arts
  • Law
  • History & Politics
  • English Literatures & Philosophy
  • Social Sciences, Media & Communication

Arts & International Studies

    • Asia Pacific Studies
    • Australian Studies
    • Cultural Studies
    • English Literature
    • History
    • Indigenous Studies
    • International Studies
    • Languages (French, Italian, Japanese, Mandarin, Spanish)
    • Philosophy
    • Politics
    • Postcolonial Studies
    • Science & Technology Studies
    • Sociology
    • Creative Arts
    • Creative Writing
    • Media Arts
    • Graphic Design
    • Music
    • Performance
    • Theatre
    • Visual Arts
    • Media & Communications
    • Communications & Media Studies
    • Journalism
    • Law
    • LLB
    • Double Degrees
    • Graduate Law
    • Fisheries Policy
    • Maritime Studies
    • Prosecutions/Defence

Faculty of
Engineering and Information Sciences

  • Civil/Mining/
    Environmental Engineering
  • Mechanical/Materials/
  • Mechatronics
  • Electrical, Computer & Telecommunications
  • Computer Science & Software Engineering
  • Physics
  • Information Systems &Technologies
  • Mathematics & Applied Statistics

Engineering

    • Asset Management
    • Civil
    • Computer
    • Electrical
    • Engineering Logistics
    • Engineering Management
    • Environmental
    • Manufacturing
    • Materials
    • Mechanical
    • Mechatronic
    • Mining
    • Rail
    • Telecommunications
    • Information & Communication Technology
    • Business Information Systems
    • Computer Science
    • Digital Systems Security
    • E-business
    • Enterprise Systems Development
    • Enterprise Networking
    • Health Informatics
    • Information & Communication Technology
    • Information Systems
    • Information Security
    • Intelligent Systems
    • Mobile Computing
    • Multimedia & Game Development
    • Multi Media Information Processing
    • Network Design and Management
    • Social Policy
    • Software Engineering
    • Web Design & Development
    • Mathematics & Statistics
    • Applied Statistics
    • Mathematics
    • Mathematics and Finance
    • Mathematics Education
    • Medical Mathematics
    • Physics
    • Physics
    • Medical and Radiation Physics
    • Nuclear Science & Technology

Faculty of
Science, Medicine, and Health

  • Health Science
  • Medicine
  • Nursing, Midwifery and Indigenous Health
  • Biology
  • Chemistry
  • Earth & Environmental Sciences
    • Health and Medicine
    • Biomedical Science
    • Community Health
    • Dementia
    • Epidemiology
    • Exercise Rehabilitation
    • Exercise Science
    • Gerontology & Rehabilitation
    • Health Administration
    • Health Management/Policy
    • Health Promotion
    • Health Research
    • Health Sciences
    • Indigenous Health
    • Medical Science
    • Medicine
    • Mental Health
    • Midwifery
    • Nursing
    • Nutrition & Dietetics
    • Occupational Health & Safety
    • Occupational Hygiene Practise
    • Public Health
    • Graduate Medicine
    • Medical Science – Research
    • MBBS/MD
    • Science
    • Biological Sciences
    • Biotechnology
    • Coastal Planning and Management
    • Chemistry
    • Conservation Biology
    • Environmental Biology
    • Environmental Science
    • Geology
    • Geosciences
    • Human Geography
    • Physical Geography
    • Land & Heritage Management
    • Marine Science
    • Medical Biotechnology
    • Medicinal Chemistry
    • Nanotechnology
    • International Science
    • Science and Management

Faculty of
Social Sciences

  • Psychology
  • Education
    • Psychology
    • Psychology
    • Clinical Psychology
    • Education
    • Adult Education
    • Early Years Education
    • Educational Leadership
    • Higher Education
    • Interdisciplinary Studies
    • IT in Education & Training
    • Language & Literacy
    • Mathematics Education
    • Physical & Health Education
    • Science Education
    • Primary Education
    • Secondary Education
    • Special & Gifted Education
    • TESOL
    • Vocational Education

Faculty of Business

  • Sydney Business School, University of Wollongong
  • Accounting & Finance
  • Economics
  • Management & Marketing
    • Business
    • Accountancy
    • Accounting and Financial Services
    • Banking and Financial Services
    • Business
    • Business Innovation
    • Business Law
    • Electronic Commerce
    • Economics
    • Events Management
    • Finance
    • Financial Planning
    • Forensic Accounting
    • Hospitality Management
    • Human Resource
    • International Business
    • International Economics
    • Human Resource Management
    • Management
    • Marketing
    • Marketing & Social Research
    • Organisational Innovation
    • Public Relations
    • Quantitative Analysis in Economics
    • Regional Development
    • Strategic Human Resource Management
    • Strategic Management and Marketing
    • Strategic Marketing
    • Supply Chain Management
    • Tourism Management
    • Sydney Business School, University of Wollongong
    • Business Coaching
    • International Business
    • Logistics  
    • Management
    • MBA
    • Project Management
    • Retail Management
  • Information Technology Services

Administration

  • Student Recruitment
  • Academic Registrar’s Division
  • Accommodation Services Division
  • Facilities Management Division
  • Human Resources Division
  • Quality Assurance
  • Office of Advancement
  • Performance Indicators Unit
  • Innovation Campus
    • Information Technology Services

Administration

    • UniAdvice
    • Academic Registrar’s Division
    • Student Central
    • Living@UOW
    • Facilities Management Division
    • Human Resources Division
    • Quality Assurance
    • Office of Advancement
    • Performance Indicators Unit
    • Innovation Campus

Academic Services Division

  • Dean of Students
  • Woolyungah Indigenous Centre
  • Library
  • Quality Assurance
  • UOW Shoalhaven
  • UOW Southern Sydney
  • UOW Southern Highlands
  • UOW Bega
  • UOW Batemans Bay

Research & Innovation

  • Research Student Centre
  • Research Services
  • Commercial Research Unit
  • Innovation & Technology Transfer
  • Dean of Research
  • Research Institutes & Centres
  • Science Centre

International Services Division

  • UOW Dubai
  • Study Abroad & Exchange
  • Transnational Education And Alliances
  • Faculty International Support Unit

Appendix C: Signage Design and Production Specifications

Resources for Project Managers/Architects/Graphic Artists/Designers/Signwriters

Common Elements

    • is00 Common Graphics

Fixed Internal Signage

    • is01 Main Directory

    • is02 Staff Directory

    • is03 Lift Directional

    • is04 Hanging Directional

    • is05 Wall Directional & Informational

    • is06 Stair Directional

    • is08 Hanging Informational

    • is09 Toilet Wall & Blade

    • is11 Door Signage

    • is12 Statutory

Temporary External Signage

    • tx01 Temporary External

Signage projects (including fixed external signage)

    • ex01 Glazed Door Identification

    • ex02 Glazed Safety Relief

Download:

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Need a hand? Contact the Governance Unit for advice and assistance on policy issues.