2014 UOW HOMEPAGE REDESIGN
As the first point of contact for a varied audience, the homepage needs to be engaging, easy to navigate and able to stand out in a crowded market.
Apart from re-skins over the past couple of years, the homepage has not been redesigned since 2006. Although it is only one page, it has a mass of complexities and stakeholders. But it lacked a strategic direction and purpose.
The 2014 redesign project has given us the opportunity to think again about the purpose of the homepage and to develop a functional, competitive, dynamic and technically advanced page that offers a unique and exceptional user experience.
The new homepage will:
- deliver relevant up-to-date content to defined audience groups
- shift the focus to external audiences that will help to satisfy our strategic business objectives
- promote and support UOWs research strengths and outcomes by profiling key academics and students
- build our domestic and international reputation and our ability to engage by providing easy access to our program, academics, staff and students
If you have any enquiries about this exciting project, please contact the Strategic Marketing & Communications team.