Brand and Visual Identity Guidelines

The University of Wollongong has forged a distinctive position and identity among national and international universities. To reinforce this position it is important for us to express a single, compelling brand identity in everything we do.

Our brand identity extends far beyond our logo. The totality of the words we use to describe the University, the visuals and logos we use enable us to maintain a clear, unified brand identity, both within the University community and beyond.

This site provides an overview of the elements used to communicate the UOW vision and bring our positioning to life.  UOW staff can login to the intranet site for more information. Other groups, including external consultants, must request the PDF version of the Brand Guidelines from an authorised member of UOW.